Marketing Manager Superstar

at helloU in London

(₤35000 - ₤40000 per year)

Job Description: Marketing Manager
Salary: £35 - 40K + Share Options
Location: Hammersmith, London
Type: Permanent

Job Summary:

helloU is an exciting and fast growing youth media group with global ambitions.

We have raised over £1m from leaders within media, to launch and accelerate the growth of its mobile discount & loyalty platform.

We are looking for an experienced Marketing Manager superstar to lead and drive the growth of our mobile platform.

As the first marketing hire within the business, this exciting role requires someone with 5+ year’s marketing experience, including a minimum of 2 years digital marketing experience. Ideal candidates will have an understanding of the ‘Lean Startup’ methodology, plus a background within the discount, deal, loyalty or the location based marketing sector.

What is helloU Today?
helloU enables brands to engage with students from the first day of University and then acquire a loyal customer base, from which they can track, react and target in real time and location, based on a user’s purchasing behaviour.

With exclusive advertising rights in more than 66% of student bedrooms (for up to 5 years), helloU is the market leader in reaching students. helloU produces the official welcome parcel on behalf of 104 Universities, which is placed direct into 300K student bedrooms to greet a new student’s arrival. The only student brand with contracted channels into universities, helloU has adopted the Bounty model, which sold for £70m in 2007 and applied it to the student market. As the only company with advertising rights into student bedrooms, helloU has enabled over 130 major brands to be the first to engage with each new wave of students. Brands include: Tesco, Kraft, Colgate Palmolive, P&G, Orange, Unilever, Megabus, Kelloggs, Boots, BEBO, Ryanair and Bella Italia.

Leveraging off its unique access to each new of students, helloU has recently launched with great success, which is a student mobile loyalty & discount platform that continues the journey online for both students and brands.

What has helloU Achieved So Far?
helloU has grown by 500% in contracted distribution, 577% in Revenue and 3,400% in Gross Profit since launch in 2008. helloU’s success has resulted in two awards, an acquisition offer from a media group within its first year of trading and two offers from global media groups to franchise the business internationally.

It has raised over £1m to launch and accelerate its student mobile discount & loyalty platform.

Where is helloU Going?
helloU’s mission is to build the global media and loyalty group that specialises in the youth market.

In addition to international expansion, helloU will launch its own products under the helloU brand and leverage off its contracted distribution, customer database and brand loyalty to take a share of the £20bn spent by students each year.

What will your Role be?
As Marketing Manager, you will be responsible for the acquisition, optimization and delivery of’s user funnel and KPi’s, where you will be required to build helloU’s online/mobile community from the ground up.

We are looking for a superstar who has the ability and passion to take on a range of responsibilities during the early stages until the team and business grows – they will be:

• Core Responsibilities
o Digital and Offline Marketing – build and deliver the integrated marketing plan, which in addition to digital marketing will include an on campus brand manager network.
• Additional Responsibilities
o Analytics – of user flows to optimise the user funnel and product offering
o Product – work with the CEO and Digital team to test, analyse and optimise’s product offering.

You will help set strategic direction, attend management meetings and coordinate with the digital team to drive and deliver the digital objectives.

What’s our ideal Candidate?

• Required
o 5+ years marketing experience
o 2 years digital marketing experience
o Strong commercial and analytical approach
o Experience in Analysis of user flows

• Optional but Ideal
o Experience within the discount, deal, loyalty or location based marketing sector
o Understanding of the ‘Lean Startup’ methodology
o Experience in youth/student marketing
o Experience in building brand manager networks

You must be a highly driven and ambitious person, who is very proactive, keen to get stuck in

You will be joining helloU at a point of rapid acceleration and will benefit from the support of our contracted stronghold into the student market, established brand relationships, an experienced management team and secured investment.

Get a Slice of the Pie:
In addition to working with a fun ambitious team in a role with great career progression, you will have the opportunity to receive shares within helloU and benefit from its 3-5 year exit goal of £100m+

If you think the above sounds exactly what you are looking for and you would love to be part a hot disruptive start-up within mobile marketing, please get in touch.

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Published at 19 Oct 2012
Expires on 19 Apr 2013
Viewed: 2531 times

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