Graduate Marketing Manager

at toucanBox in London

We are looking for an ambitious graduate to take the lead on performance marketing at our small start up in West London. Using a mix of traditional and digital marketing methods, you will plan, optimise and execute on campaigns to grow our UK customer base and beyond. This is a very influential role that would suit a keen learner with a background in a data or marketing analytics discipline.

Expect to get up to speed quickly! You will be responsible for testing and engaging customers using tools such Paid Search, Paid Social, Programmatic, Display and SEO. You will be responsible for making sure all campaigns have a clear and accurate brief. You will also manage pixel implementations and technical integrations, pulling on agencies and freelancers when necessary.

Using a customer-centric, data-driven approach, you will optimise CPLs and LTVs, managing and testing a range of promotions to target and scale performance. You will feel comfortable manipulating data in Excel and BI software systems; you will know what’s worked by having the right analysis and KPIs in place, reporting performance back to the business as required.

Creativity counts too! You may have a data bias, but you need to be prepared to think creatively and take risks too.

Are you up for the challenge?
REQUIREMENTS

What makes you toucanBox’s next graduate marketing manager?

• Degree in a numerical or marketing analytics discipline
• A good understanding of/or a genuine interest in the marketing mix, particularly in digital marketing
• Fascination with a range of web analytics, AB testing, data analysis and ad platform tools
• Technically sound. Comfortable briefing tech teams and getting hands on with HTML, CSS and the technicalities of a tag manager like GTM.
• Data obsessive and comfortable getting familiar with a range of acronyms such as CTR, CPL, CPA, ATV, LTV, ROI
• Comfortable manipulating data in Excel and BI software systems like Looker
• Comfortable gathering deep customer insights, through external and internal data points
• Ability to think strategically and act tactically to support fast growth KPIs
• Natural commercial curiosity. Able to understand top and bottom line impact on growth
• Creative problem solver with the ability to spot and execute opportunities to test and learn, keeping the customer front and centre always
• Keen learner, not afraid to get hands-on, learning as you go
• Able to adapt well to change
• Comfortable working alone as well as in a team
• Good verbal, written and presentation skills
• Able to manage/prioritise a varied workload

What would help?

• Experience/internship within a fast growth start-up and/or within subscriptions/ecommerce
• Knowledge of SQL

What are the perks?

• Competitive salary package
• To work autonomously and make a big impact in a highly influential role
• Chance to really make a difference at the early fast-growth stage of the company
• Personal growth opportunities (if the job just wasn’t enough? ;))
• Friendly and stimulating atmosphere
• Table-tennis and other games
• Weekly keep-fit sessions
• Motivating salary package
• Private medical insurance
• Employer pension contribution

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Published at 09 May 2017
Expires on 09 Jul 2017
Viewed: 293 times


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