CRM Executive

at Swoon Editions in London

We’re looking for a smart ambitious executive to join our fast growing e-commerce business and grow our CRM and email marketing campaigns through data driven insights, collaboration and creativity. The role is perfectly suited to a candidate who has made a start within CRM and is looking for a dynamic new role with significant scope for development and advancement.

RESPONSIBILITIES
Participate in all aspects of CRM, including contact strategy, audience targeting and segmentation, and analysis campaign performance.
Own the Broadcast email marketing schedule and campaign execution.
Own analysis and insights for Broadcast strategies, leading weekly and monthly reporting.
Drive effective optimisation strategies for email marketing, creating long-term test plans aimed at driving performance of email as a channel across both engagement and transactional KPIs.
Support on the development of new LifeCycle marketing strategies and new programs across email, other digital channels, and offline channels to optimise on customer activation and retention.
Monitor LifeCycle campaign performance and drive proactive optimisations.
Own the creative planning process for email campaigns - from brief, to asset creation, to approvals - project managing stakeholders across marketing and creative teams.
Own creative reporting and creative optimisations for email marketing, driving forward the roadmap for A/B test initiatives and improvements on creative performance.
Support on Referral marketing strategy, driving growth of our existing ‘Refer-a-Friend’ program and executing A/B tests from creative through to incentive structure.
Develop the relationships we have with current partners and support on creating proposals for potential new partners.

REQUIREMENTS
You have 1-2 years experience in email marketing and CRM
You have hands-on experience working with an ESP
You have a minimum 2:1 degree
You have advanced MS Excel knowledge
You are intellectually curious and always looking for new and innovative ways to improve performance
You’re comfortable working with data and drawing insights from reports.
You have excellent communication skills
You have outstanding organisation skills and are a natural project manager
You pride yourself on your astute attention to detail
You are proactive - a self-starter with a positive attitude
You’re a collaborative team-player who loves a fast-paced, dynamic work environment

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Published at 11 May 2017
Expires on 11 Jul 2017
Viewed: 407 times


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