CRM Executive

at Swoon Editions in London

We’re looking for a smart ambitious executive to join our fast growing e-commerce business and grow our CRM and email marketing campaigns through data driven insights, collaboration and creativity. The role is perfectly suited to a candidate who has made a start within CRM and is looking for a dynamic new role with significant scope for development and advancement.


RESPONSIBILITIES

  • Participate in all aspects of CRM, including contact strategy, audience targeting and segmentation, and analysis campaign performance.
  • Own the Broadcast email marketing schedule and campaign execution.
  • Own analysis and insights for Broadcast strategies, leading weekly and monthly reporting.
  • Drive effective optimisation strategies for email marketing, creating long-term test plans aimed at driving performance of email as a channel across both engagement and transactional KPIs.
  • Support on the development of new LifeCycle marketing strategies and new programs across email, other digital channels, and offline channels to optimise on customer activation and retention.
  • Monitor LifeCycle campaign performance and drive proactive optimisations.
  • Own the creative planning process for email campaigns – from brief, to asset creation, to approvals – project managing stakeholders across marketing and creative teams.
  • Own creative reporting and creative optimisations for email marketing, driving forward the roadmap for A/B test initiatives and improvements on creative performance.
  • Support on Referral marketing strategy, driving growth of our existing ‘Refer-a-Friend’ program and executing A/B tests from creative through to incentive structure.
  • Develop the relationships we have with current partners and support on creating proposals for potential new partners.


REQUIREMENTS

  • Experience in email marketing and CRM
  • A good degree ideally in a STEM subject
  • Advanced MS Excel knowledge, you’ll know your Pivot Tables from your V-Lookups
  • Intellectually curious and always looking for new and innovative ways to improve performance
  • Comfortable working with data and drawing insights from reports.
  • You are proactive – a self-starter with a positive attitude
  • You’re a collaborative team-player who loves a fast-paced, dynamic work environment


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Published at 11 May 2017
Expires on 11 Jul 2017


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