Digital Marketing Manager

at Swoon Editions in London

We’re looking for a smart ambitious Digital Marketing Manager to join our fast growing e-commerce business and grow our SEO, paid social, display and affiliate campaigns through data driven insights, collaboration and creativity. The role is perfectly suited to a candidate who is looking for a dynamic new role with significant scope for development and advancement.

RESPONSIBILITIES
Manage and execute the online marketing strategy to drive revenue through key digital marketing channels (SEO, Display, Affiliates, Paid Social and Retargeting)

Allocate budget across the various platforms to optimise for CPO and volume of new customers / transactions

Test new publishers, tactics and technologies to maximise revenue growth opportunity

Manage SEO activity and agency relationship - ensuring that technical recommendations are implemented, content / outreach pipeline achieve maximum possible impact and report on progress

Grow paid social campaigns by optimising campaign settings, creative and landing pages

Own affiliates as a channel to maximise potential for incremental revenue at minimum discount spend

Manage retargeting campaigns and determine the best way to assess impact in driving incremental revenue

Monitor budget and identify opportunities to improve and scale performance

Propose refinements to our attribution methodology and recommend alternative approaches where relevant

Own weekly and monthly reporting, and lead communication of channel performance and optimisations back to the wider team

Manage internal stakeholders and process across creative, tech, and marketing teams to deliver your campaigns and initiatives

REQUIREMENTS
You have 2-4 years experience in digital marketing (desirable)

You have client side experience in an e-commerce company (desirable)

You have a minimum 2:1 degree; preferably in numerate discipline

You have a proven track record of delivering commercially successful digital media campaigns

You have knowledge of key campaign management platforms and tools

You have advanced MS Excel knowledge

You are intellectually curious and always looking for new and innovative ways to improve performance

You are output focused and possess strong attention to detail

You are data driven individual who is capable of turning insights into practical actions

You are an outstanding communicator

You are proactive - a self-starter with a positive attitude

You have advanced MS Excel knowledge

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Published at 18 May 2017
Expires on 18 Jul 2017
Viewed: 387 times


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