Lead Content Strategist

at LoyaltyLion in London

(₤40000 per year)

LoyaltyLion is growing and we would love for you to join us

LoyaltyLion allows ecommerce stores to create their own online loyalty and engagement program. Traditional loyalty programs are boring and outdated. Our goal is to keep innovating and testing new concepts.

The key is to constantly surprise customers, and that’s what we strive to do. Our completely customisable platform helps increase purchase frequency, improves customer retention and encourages referrals.

As our Lead Content Strategist you’ll be responsible for defining and managing the execution of our content marketing. We already attract over 30k visitors to our site each month. You will build on this success and position LoyaltyLion as thought leaders in digital loyalty.

Some of the things you’ll be doing:

Devising and implementing a content strategy that combines on-page, blog, social, email and digital-outreach content, aligned to different audience groups and stages of the buyer journey
Defining process for content production and management
Overseeing said process to ensure our content is fresh, relevant and optimised
Closely tracking the impact of all marketing efforts
Writing and producing content to an excellent standard
Managing outsourced content producers where necessary
Stay on top of news and trends in the fields of ecommerce and loyalty, to scope out reactive content opportunities
Consistently looking for opportunities for content creation that will enhance growth

What we’re looking for:

Minimum of 3 years marketing experience, preferably in a content production or management role
A solid understanding of SEO best practice consumer behaviour online
A strategic and creative thinker who knows how to utilise digital channels for growth
Experience writing and optimising digital content to an exceptional standard
Experience creating content for a B2B audience, with the ability to write successfully for the web to drive traffic and build engagement
An understanding of ecommerce and consumer behaviour
Exceptional attention to detail

What we offer:

Opportunity to make an impact – loyalty is a content lead market. You will see your success drive the company forwards
Flexible working arrangements
Autonomy – we encourage this
Solid existing team
Opportunity to join a fast growth startup early and at an exciting time – we will double the team size in the next 6 months
Warehouse office in central London with some great usual startup perks: free lunch Mondays, Beer Fridays, table football and the not so usual – HTC Vive – the best virtual reality in the world and an office favourite :)
Salary: £40k

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Published at 11 Sep 2017
Expires on 30 Nov 2017

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