PR & Community Executive

at Papier in London

About Us

Founded in May 2015, Papier is a fast-growing, Soho-based start-up, which has raised £3.5 million since launch and is changing the face of online personalisation. Papier offers a sophisticated user experience and delivers beautifully designed products, on-demand and all over the world, from personalised greeting cards to wedding invitations and stationery.

Papier is looking for a bright and motivated PR executive to join our team and fill a vital role in helping to build Papier’s brand awareness in the UK, Australia and further territories. This person will be the ultimate brand ambassador for Papier.

The position will report into the Brand & Marketing Director and will work alongside our PR agency.

Responsibilities

Pro-active PR:

Building relationships/rapport with key journalists and influencers in lifestyle sector
Drafting press releases for new/seasonal collections to communicate to press & bloggers and requesting all necessary assets from design team ahead of time
Coordinating regular gifting for press & bloggers
Developing a PR strategy aligned with marketing calendar and securing product and feature coverage for key seasonal moments as well as milestones for the brand e.g fundraising rounds
Managing PR database so it is up-to-date
Organising press events – e.g press previews or workshops/master classes with artists

Reactive PR:

Managing & fielding in-coming press requests (e.g organising samples and/or hi-res imagery where needed)
Maintaining press request tracker and recording press mentions (online & in print)
News generation off the back of news storiesCommunity & Other:

Identify and foster a community of engaged brand ambassadors – whether influencers, customers or fans – and develop an ambassadorship program to leverage community influence
Supporting Brand & Marketing Director on customer events
Work with management team on developing brand partnerships

Requirements

Excellent communication skills, both written and verbal
Strong affinity for the brand & an appreciation for great design & quality
A keen writer
Personable & confident in person
Proactive, with a willingness to go the extra mile
An innovator with an entrepreneurial spirit
Great time-management skills & keen eye for detail
Bachelor’s Degree-level
At least 2 years experience
Previous lifestyle PR experience preferable – either in-house or at an agency
An appreciation for stationery is a necessity!

How to Apply

Please send a CV and cover letter to sophie@papier.com

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Published at 25 Oct 2017
Expires on 25 Nov 2017


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