Product Marketing Lead

at Grip in London

We are Grip, the first event networking platform powered by artificial intelligence. Our goal is to create a new connectivity layer of the professional world and to achieve our goal we need you.

The events industry is a multi-billion dollar business. But its technology is often overlooked, anachronistic, and sorely in need of a refresh to better address the needs of event organizers, attendees, and exhibitors.

We bring networking to the forefront of events to improve the experience of millions of event attendees. By harnessing the power of Artificial Intelligence, machine learning, and data, we help create meaningful professional connections across the world.

We seek a full-time (B2B) Product Marketing Lead to drive lead generation and work together closely with sales, project management, product and engineer to grow revenue and client success.

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Responsibilities
Driving lead generation, nurturing and conversion across multiple inbound and outbound channels, including email, SEO, social, content, customer referrals and channel partners.

Work with project management to drive event success, by creating webinars and case studies of how to successfully use Grip at an event.

Inform and optimize product messaging and UX to impact conversion at each stage of the sales and user funnel.

Be part of shaping the product roadmap by providing market and client insight to drive event success.

Shape the Grip brand in the minds of our target customers to re-enforce our premium and cutting-edge position in the market.

Create performance plans in function of the companies overall goals and actively track and work towards achieving growth across the specified KPIs.

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Qualifications
2+ years in Marketing experience in a typical B2B technology category (e.g. SaaS).

Excellent English to write copy as a native English speaker and effectively collaborate with commercial and product teams.

Degree in Business, Marketing, Economics or a related discipline.

Entrepreneurial with an enthusiasm for early-stage startups.

Previous experience in working closely together with Product Management and other internal teams in successfully launching new products and features.

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Benefits
Based in the heart of Shoreditch in a spacious and conveniently located office, we are offering a rare opportunity to be part of growing an early stage tech company that is shaping the use of AI across the entire event tech industry. We offer a competitive salary, stock options and the opportunity to work together with a world-class team with previous experience from Yahoo, Tesco Data Science, and Blackrock.

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Published at 13 Jan 2018
Expires on 13 Mar 2018


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