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CRM Executive
at z1nc

go back to Marketing Jobs
  • London
  • fulltime

We are looking for an experienced CRM Executive to join our team. You will work closely with the CRM Manager. The ideal candidate will possess good creativity, a can-do attitude, the ability to execute a task flawlessly, proactivity and superior precision.

 Key Responsibilities:

  • Reporting directly to the CRM manager, contribute to the execution of the CRM strategy for multi-brand clients.

  • Execute the whole campaign process flow, liaising with all the relevant departments to perform all the necessary checks, set up of back office and follow up of promo results.

  • Create and update templates and procedures for the Customer Retention path, including writing e-mails, setting up templates in html and setup SMS campaigns.

  • Build T&C pages templates in html and links, testing them every time to ensure flawless execution.

  • Support in the creation of campaigns and in the co-ordination with all relevant stakeholders (design team, Content Managers, Product Managers and etc.).

  • Aid the Department Manager with building and developing a strong CRM program for shops, online betting and product cross over.

  • Aid the Department Management with continually generating interesting and engaging competitions / promotions and reasons to bet with our group.

  • Work closely with the Content, Design, Fraud and Data warehouse teams; ensuring all the departments are aligned on CRM activities and making sure all deliveries are correct and within deadlines

  • Work with the Department Management with ensuring all CRM, Promotional content / messaging are compliant and that industry standards are enforced.

  • Assist the Department Management with overseeing fault resolution for assigned websites/areas – acting as point of contact between Marketing and IT.


Desired Skills and Experience:

  • Excellent communication skills in English, verbal and written. You need to be able to express yourself clearly and creatively.

  • Marketer mindset: being able to see the customer base at a macro level and act on insights

  • Artistic taste: knowledge of art, advertisement, literature, trends and trendsetters, both past

    and current.

  • Able to work independently as well as being a team player in a flat hierarchy and a fast paced

    environment where things are constantly changing.

  • Previous online CRM experience (1 year +).

  • Knowledge of html.

  • Experience of managing and maintaining CRM systems and experience of digital retention

    strategies is an advantage.

  • Good understanding of web analytics; email broadcast tools and client patterns and running


  • Keen eye for data.

  • Analytical mind-set to learn from mistakes and being able to get actionable insights from them.

  • Strong organisational skills and experience of balancing multiple campaigns.

  • Strong and proven MS Excel skills.


Why join us?

We are a collaborative, forward-thinking, innovative team and work on cutting edge tech. We are passionate about what we do and the products that we create. We offer a competitive salary, unlimited training and amazing perks as well as a flexible superstar environment.

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