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  • Remote
  • fulltime

Alpha Vet International Ltd are on the lookout for a Digital Marketing Manager who will be responsible for supporting the business growth objectives through the implementation and continual development of an integrated digital marketing strategy.

Key Responsibilities:

  • Plan and execution of an integrated digital marketing program to support the business and marketing objectives. This might incorporate SEO/SEM, PPC, online advertising, account-based marketing campaigns, remarketing, email, and display advertising campaigns as deemed necessary.
  • Manage ad accounts on multiple platforms like Google Ads, Facebook, etc.
  • Manage PR agency and strategise an effective content plan.
  • Track KPIs to evaluate performance and pinpoint issues.
  • Deliver reports for management.
  • Sustain partnerships with agencies and ad platforms.
  • Stay up to date with PPC advertising and SEM (Search Engine Marketing) trends.
  • Develop strategies that drive customers to the website.
  • Maintain consistent brand messaging throughout all platforms.
  • Use advanced metrics to measure the success of a marketing campaign.
  • Work closely with CRM, sales and operational teams to share ROI and general commercial observations.
  • Work with the marketing team to plan new content and optimize existing activities and material.

 

Key Skills:

  • Proven 5+ years of experience in digital marketing.
  • Strong working experience in the analysis of data and reporting.
  • Exceptional knowledge of SEO, UX and advanced digital marketing skills.
  • Familiar with all Social media sites and platforms e.g. Instagram, Facebook, LinkedIn etc.
  • Ability to work under pressure and prioritise tasks.
  • Outstanding analytical, interpersonal, and organisational skills.
  • Good time management with the ability to work within a fast-paced environment and meet deadlines.
  • Able to work in a team, working proactively, contributing ideas effectively to team members.
  • Understanding of eCommerce trends and knowledge of the latest online sales and engagement techniques and tactics.
  • Literate in Google Analytics and Excel.

 

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