Alpha Vet International Ltd are on the lookout for a Digital Marketing Manager who will be responsible for supporting the business growth objectives through the implementation and continual development of an integrated digital marketing strategy.

Key Responsibilities:

• Plan and execution of an integrated digital marketing program to support the business and marketing objectives. This might incorporate SEO/SEM, PPC, online advertising, account-based marketing campaigns, remarketing, email, and display advertising campaigns as deemed necessary.
• Manage ad accounts on multiple platforms like Google Ads, Facebook, etc.
• Manage PR agency and strategise an effective content plan.
• Track KPIs to evaluate performance and pinpoint issues.
• Deliver reports for management.
• Sustain partnerships with agencies and ad platforms.
• Stay up to date with PPC advertising and SEM (Search Engine Marketing) trends.
• Develop strategies that drive customers to the website.
• Maintain consistent brand messaging throughout all platforms.
• Use advanced metrics to measure the success of a marketing campaign.
• Work closely with CRM, sales and operational teams to share ROI and general commercial observations.
• Work with the marketing team to plan new content and optimize existing activities and material.

Key Skills:

• Proven 5+ years of experience in digital marketing.
• Strong working experience in the analysis of data and reporting.
• Exceptional knowledge of SEO, UX and advanced digital marketing skills.
• Familiar with all Social media sites and platforms e.g. Instagram, Facebook, LinkedIn etc.
• Ability to work under pressure and prioritise tasks.
• Outstanding analytical, interpersonal, and organisational skills.
• Good time management with the ability to work within a fast-paced environment and meet deadlines.
• Able to work in a team, working proactively, contributing ideas effectively to team members.
• Understanding of eCommerce trends and knowledge of the latest online sales and engagement techniques and tactics.
• Literate in Google Analytics and Excel.