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Growth Manager - Retention at Gousto

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  • London
  • fulltime

Here at Gousto, we are on a mission to become the UK's favourite way to eat dinner

Delicious recipes, precise ingredients & a dollop of adventure, delivered to your door. We have invested into our technology, data capability and our product to ensure the customer is at the heart of what we do. Every aspect of our business is powered by our passion.

Whether it is innovation through our recipe development, building algorithms to optimise our recipe box journey or devising strategies to reduce plastic and food waste. All our teams play a part in our amazing growth in the UK!

Our DREAM? To be the most-loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team!

We’re so thrilled to be advertising this position. As Growth Manager, you will be responsible for driving frequency and retention across the inactive customer lifecycle.

Your impact will be huge in driving the business forward and we’re excited to see you:

  1. Drive orders from lapsed and non-subscribed customers
  2. Maximise subscription adoption from the inactive base
  3. Run seasonal resurrection campaigns to drive high quality and profitable resurrections
  4. Optimise discount spend to maximise ROI


You’ll put together a strategy and execute on it that leverages CRM, Digital Product and Brand to improve customer experience and drive orders.

  • CRM. You will take a hands-on approach to the design and build of comms touchpoints and channel strategy to target the inactive customer base.
  • Digital Product. You will lead the Resurrection Discovery Team, which is a part of the Growth Tribe (a wider cross-functional team that includes Digital Product, Tech, UX/UI, Data Science, Analytics, Finance, Insights, Marketing). You’ll be working with Digital Product Managers and Engineers to define the strongest opportunities to prioritise for driving incremental orders and improve customer experiences.
  • Brand. You will collaborate with Brand to continuously improve the quality of Resurrection comms, by introducing more engaging creative and valuable content.
  • You’ll drive positive and profitable behaviours across our customers and will deliver outstanding customer experiences, based on insights, data and an acute sense for impactful opportunities.


As part of the Growth team, you’ll report into the Head of Growth, and you’ll work amongst an amazing team of 6, who will support you along the way in order to drive strong decision making, develop resilience together and overwhelmingly scale growth at Gousto whilst having fun along the way.

Your success will be measured by hitting quarterly OKRs (revenue, profit, ROI) and by effective team collaboration (delivery of cross-functional projects).

Requirements

  • Relevant experiences in some of the following fields: Marketing, CRM, Retention, Digital Product Development, Business Strategy, Analytics & Insights.
  • Strong aptitude for numbers and extreme comfort with data analysis. Experience using reporting/analytical methods in your degree or in a previous role
  • Empirical way of working. We have insights managers, data analysts, data scientists and finance analysts specifically allocated to our Growth Tribe. Exhibiting evidence based reasoning and consequent hypothesis formulation is a must.
  • Strong communication & presentation skills. Experience building strategies and communicating them across a business. An ability to build great relationships with people from across the business
  • Leadership experience. Especially in cross-functional projects where you drove change across the business.
  • Tremendously ambitious: Think big. The opportunity is what you decide to make it. We want brave individuals who question “how can we?” and inspire the rest of the business to do the same. We want someone who can blow our customers' minds away.
  • Curious and proactive. Learning and discovery is what moves us. We seek to understand problems deeply and are proactive and fast in anticipating future needs (business and customers). Speed and clarity matter!
  • Resilience. We want a confident individual that pushes through in the toughest of times. Reflection, resistance and purpose is what will move you and the team forward.

Highly desired

  • Experience with best practice A/B testing. Running multiple experiments with excellent pre-test analysis, execution and a posteriori measurement
  • Experience working with a tech squad. Working alongside product to deliver meaningful outcomes for customers that moved metrics
  • Past experience in a fast scaling startup/scaleup.
  • Knowledge of Analytics/Testing tooling


What’s it like working at Gousto?

All of us are responsible for the success of Gousto. Our guiding values - dream, deliver and care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.

Our Values!

Dream

Be confident in your curiosity: think big, aim high and respectfully stand up for what you believe in.

Deliver

We look for effective answers that will have a real impact, take initiative to solve problems and have a healthy impatience for change.

Care

We care about our colleagues, customers and suppliers - they are key to our success - and about where our food comes from, the quality of our ingredients and our impact on the environment.

Benefits

At Gousto we are constantly looking to evolve our benefits for our people. Employees at Gousto are the key ingredient to our success and growth!

Our offices are ergonomically tested for comfort, noise levels and ensuring we have different spaces to collaborate in. Not to mention daily coffee, tea, fruit and ice creams (vegan options too!). We have weekly Friday socials ranging from team updates, birthday celebrations, meet ups and more! Soft drinks, beer, wine and more snacks included! (Well we do love food)

Ping pong, gaming events, running clubs to pub clubs, wellbeing days and quarterly people events are just a few of the initiatives in place. With more to be announced in 2020!

All Gousto employees are offered a benefits package of:

  • 25 days holiday (plus bank holidays) - You can buy up to 5 days extra holiday!
  • A holiday day added each year (up to 30 days)
  • 40% Gousto discount
  • Your first Gousto box FREE
  • 25% Gousto discount for friends and family
  • Gousto Academy training courses
  • Free food & recipes from the test kitchen
  • Gousto stash - hoodie, notepad, mug

For the full Gousto list of benefits just get in touch and we can share all the details!

Equal opportunities

Whether it is creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto.

We are committed to equality of opportunity across our organisation. At all levels we promote equality, ensuring our people are consistently treated in a fair and equal manner.

Go Gousto!

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