About the role
We’re on a mission to build the world’s largest, continuous live learning platform by securing titans of industry to coach our classes that will infuse sales excellence into every B2B business.
Our live events are a staple in the B2B Ed-Tech space providing a platform for the most accomplished experts to deliver real learning experiences and offer actionable, insightful and game-changing content to 100s of audience members. This is not your average webinar content!
Our content and events are the cornerstone of our marketing strategy, not only do they feed our passion but they also are a clear demonstration of our core commitment to educating the world’s B2B professionals. That’s where you come in.
You will be leading on devising, creating, curating and sourcing our top of funnel content. This is all about brand awareness content to seamlessly deliver valuable learning experiences to our audiences of curious learners.
Ideally this role fuses the know-how of someone deeply ingrained in the b2b SaaS world who also is familiar with some of the big names in the revenue landscape.
We aim to capture the attention of senior leaders in the revenue world like (think Mark Roberge, Christopher Lochhead, Dan Steinnman, Thomasz Tunguz) so if this excites you you’ll love creating the content experiences we dream up.
★ Manage the creation, curation and optimization of new and existing educational content to drive TOF demand and brand awareness and SEO.
★ Collaborate with Marketing, Sales & Product teams to keep your finger on the pulse of what our key target market needs to learn about.. You will plug the gap with content that speaks to these interests whether that be through an event, thought leadership blog or whitepaper, video or audio piece)
★ Create both written and audio-visual content to enhance our reach and supercharge our SEO rankings.
★ Be data driven as you track analytics and engagement levels.
★ Manage/source external new and existing copywriters and coaches to create content.
★ Sourcing of speakers and content for our monthly events including – content topic, talent sourcing and marketing assets for the event.
★ Set up and optimize events including landing pages and crafting compelling content to drive registrations.
★ Work closely with the rest of the marketing team to ensure each event has a clear promotional strategy aimed at targeting new and existing prospects and clients.
★ Deliver an amazing SIA experience for the talent
A bit about you
➡ Experience in B2B marketing and demand generation/lead generation.
➡ Ideally, a passion or experience within tech startups within a b2b SaaS environment.
➡ Strong experience executing multichannel campaigns across email, social media, paid media.
➡ You are revenue driven with an astute commercial thought process.
➡ You have a growth mindset, and quickly get up to speed with new tools and technologies.
➡ You’ll be confident at writing copy for your campaigns with the know-how to top load your content with juicy hooks and value-add insights to drive awareness and interest.
➡ Both highly numerate and at one with data as you are with the English language and crafting compelling communications.
➡ Familiarity with CRM systems and ability to read the data and marketing performance metrics to make predictions, forecasts, and measure the success of your campaigns.
➡ Proficiency with the Google Suite.
➡ Team player – ability to collaborate across other teams and with external agencies and freelancers.
➡ Extremely well organised, able to work to challenging targets within tight timeframes.
➡ Excited about the prospect of working for a fast-growth start-up. We move fast and you’ll be excited by the journey.
Benefits at SIA
♡ 25 days annual leave + National Holidays
♡ Wellbeing Days to support your mental health
♡ Share options in a rocketship growth scale up
♡ Employee-friendly probation periods
♡ Private Medical Insurance
♡ Access to Spill mental health support
♡ Flexible working hours and working location (we are a fully remote business with resources for co-working spaces)
♡ Homeworking set-up budget (Plus choose between a Mac of Windows OS)
♡ Monthly remote socials
♡ Access to all SIA courses for personal development
♡ Company pension scheme