causaLens is a rapidly growing business that is pioneering a new category of intelligent machines that understand cause and effect - this goes beyond predictions and provides causal insights and suggested actions that directly improve business outcomes for our clients. We are currently focussed on the asset management market and our technology also has applicability across a whole range of other sectors including banking, insurance, logistics, retail, utilities, energy, telecommunications.
As we continue to scale our business, we now need to add a Digital Marketing Manager to the team to set up and establish a high-performing Marketing function on a ‘green field’ basis. The successful candidate will thrive on the challenge of setting up and leading this critical function within a fast-growing B2B technology business with huge international potential. Make no mistake, this is a career-defining opportunity for the successful candidate.
We are passionate about our team, our collective development and the culture that pervades throughout the organisation; as a member of the management team this role also has an important part to play in living and promoting our values. We are committed to diversity and to ensuring that everyone feels at home and can contribute as a peer within the business.
We are seeking a data-driven, revenue-centric Digital Marketing Manager with experience in inbound and outbound marketing, including account-based marketing. Working with a diverse team across North America and Europe, you will play a key role in growing our markets, while also collaborating on global marketing initiatives, including overseeing the effectiveness of the causaLens website.
Reporting to the Director of Scientific Communications, you will create and orchestrate multi-channel account-based marketing programs that grow the sales pipeline and accelerate the sales cycle. You will work collaboratively and cross-functionally, aligning closely with marketing and sales team members to market our learning content management platform to higher education institutions.
Your responsibilities will include:
Collaborate on the development and execution of the digital marketing plan, optimizing the use of account-based marketing and online/digital marketing
Conceive, develop, and execute on multi-touch, online marketing programs and campaigns to drive qualified leads, in alignment with company goals
Collaborate closely with marketing counterparts, such as content marketing, product marketing, and sales development, to increase marketing success rates
Champion the website, driving increased traffic through SEO/SEM and conversions through more engaging messaging, calls to action, and use of tech, such as chatbot
Regularly report program/campaign performance
3+ years of work experience in similar role (B2B)
Experience with account-based marketing
Experience with online marketing
Experience with website strategy, including SEO
Strong written, verbal, and interpersonal communication skills
Proficiency with managing CRM (preferably Hubspot)
Experience working in high tech or Data
Proficiency with LinkedIn & Google Ads
Nice to Have but not essential
Preferably: Experience managing agencies
Preferably: Experience of working in ML/AI
Content writing creation experience
The Company Current machine learning approaches have severe limitations when applied to real world business problems and fail to unlock the true potential of AI for the enterprise. causaLens is pioneering Causal AI, a new category of intelligent machines that understand cause and effect - a major step towards true artificial intelligence. Our enterprise platform goes beyond predictions and provides causal insights and suggested actions that directly improve business outcomes for leading businesses in asset management, banking, insurance, logistics, retail, utilities, energy, telecommunications and many others.
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