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  • London
  • fulltime

Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low. Driven by our core belief that you can never care too much or be too thoughtful, we do things a little differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. And we’ve seen impressive traction to date - we are the world’s leading and most loved flower and gifting platform, growing at 100% year on year (and we’ve been extremely fortunate to see growth remain strong during the pandemic).

2021 has already been an exciting year for us, in January we announced our £75 million Series D funding round round, led by General Catalyst (backers of Airbnb and Deliveroo), with participation from multiple other top tier investors including Index Ventures (who have also backed companies such as Transferwise and Glossier). More recently in April we announced the acquisition of the Dutch online flower business bloomon, together creating Europe's leading online flower delivery company, active across 8 countries.

We have been named one of the 5 fastest growing tech companies in Europe and are alumni of Tech Nation’s Future Fifty. We were also one of the Sunday Times Top 100 Small Companies to Work For 2020.

The role and ways of working

Data is at the heart of what we do at Bloom & Wild and we are looking for a Product Analyst to join our BI & Analytics team. You’ll work closely with our Product Managers to support the Apps squad and Customer Relations squad respectively, as they optimise our products to improve customer retention and stickiness.

Please note that only applicants with hands-on SQL experience will be considered.

  • You'll help deliver the App & Customer Relationship Squad’s analytical roadmap and support sizing and prioritising work to deliver the most impactful and timely insights
  • You'll be responsible for interpreting product analytics data using a combination of web analytics tools and SQL.
  • You’ll have a passion and experience for customer insights and will use data to provide insight and recommendations on ways to improve customer retention and satisfaction.
  • You'll work closely with our Product team, helping to establish analytical frameworks and measurement plans for any AB tests launched. You will map customer segments, define metrics and set optimisation goals to maximise the Lifetime Value of our customers
  • You'll identify tracking requirements, test and work with the front-end teams to implement, test and deploy digital tracking infrastructure which will be designed to scale with the business
  • This role is fast paced, so it will be important that you'll be able to identify quick wins and make trade-offs while maintaining analytical best practice
  • You'll provide robust and easy to understand recommendations from your analysis that can be explained to technical and non-technical colleagues
  • You have strong communication skills and you're a team player. You'll use these skills to develop strong relationships throughout the business and communicate back your findings
  • You will be action-orientated and ensure that recommendations feed the long-term roadmap


  • Have at least 2-3 years of hands on day to day SQL experience- intermediate/advanced level required. This will be used every day and is a mandatory requirement of the role
  • Proven experience of Product and Customer Insights Analytics ideally in a startup/scaleup environment
  • Proven experience measuring A/B tests and evaluating customer journeys
  • Proven track record in getting actionable insights using digital tracking tools (e.g. Google Analytics 360, Mixpanel, Heap)
  • Proven track record (and examples) of creating actionable insight and recommendations which have driven business impact
  • Track record of working independently to shape analytical problems and define testing methodologies
  • Experience using data visualisation tools such as Tableau, Looker or Periscope
  • Working knowledge of Excel/Google Sheets - although these aren't our preferred tool for analysis, there may be instances where they are required

Nice to have

  • Experience with loyalty and refer a friend schemes
  • Experience with App Product Analytics and familiar with App tools such as Firebase, Appsflyer, iOS and Android systems.
  • Previous experience of automating reporting and simple tasks

Working Environment

Currently our full team is working from home and adapting quickly to being totally remote. We pride ourselves in fulfilling our Work From Home Promise - here

In addition to our normal perks and benefits we’re supporting each other and maintaining our culture remotely through:

  • Twice weekly online yoga class and access to ClassPass workout content
  • Birthdays, anniversaries, and special occasions celebrated with the team
  • Virtual Stand Up for weekly company updates, and Virtual Monthly Meeting to celebrate our successes and value nominations
  • Remote lunch and learns
  • Wellbeing support through online coaching sessions and employee assistance program, talking about challenges that we are facing in the current environment
  • New slack channels and ways of creating community remotely

We apply our five key values of delight, customer first, care, innovation and pride in our day to day activities (find out more here) and reward those who are encompassing them exceptionally. Everyone is friendly and sociable, with regular company-wide events.

Return to work and our new normal

The safety and wellbeing of our team is our primary concern during this period and our return to our beautiful, flower filled office will be gradual, considered and only when our team feels safe to do so.

Whilst recognising that some of our team will prefer to work in our office, this period has proven that our team can embrace remote work extremely successfully and our plan moving forward is to find ways of continuing to incorporate remote work into our ways of working.

In accordance to government guidelines:

  • We do not plan to fully open the office back up until at least the 21st of June. The office will be open for people to use it as much or as little as they’d like.
  • We will continue not to expect people to come in as a norm, but managers may ask team members to come in for specific reasons with plenty of notice (unless you are a fully remote team member)
  • Bloom & Wild has no expectation that team members will need to come into the office 5 days per week again!


We're proud to hold an A-rated sponsor license, so we can assign certificates of sponsorship. This means we can support applications from anywhere as long as the job is deemed suitable under the points based system

When we’re in the office:

Our lovely, light and spacious office is conveniently located close to Vauxhall and Oval stations in London. We have an informal, startup culture, with employee-friendly policies such as:

  • 25 days holiday, with an additional day off for your birthday, plus bank holidays, totalling 34 days, per annum. There is also the option to buy an extra 5 days holiday
  • Flexible working schedule (core hours from 10-4)
  • We offer flexible bank holidays so at any time you can make a bank holiday day-off trade and in its place take off another day that fits better with your beliefs, values and celebration calendar.
  • Choose your laptop and any extra equipment you need to do your best work
  • Free breakfast, snacks and team lunches
  • Season ticket loan
  • Childcare Vouchers
  • Health cash plan through Simplyhealth
  • Personal Development Budget
  • Family Friendly Policy - including enhanced family friendly packages and a salary sacrifice childcare scheme
  • Pension Contribution
  • Cycle to Work Scheme
  • Lunch & Learns
  • Discounted blooms
  • Bloom & Go Wild trips - most recently we went to Paris!

See more on what it’s like to work at Bloom & Wild here.

Our Recruitment Process

Given the current situation in the UK due to COVID-19 the interview process will be conducted remotely. This will involve an interview with our Talent Partner - Safa, our Senior BI Analyst - Jen, and our Director of BI & Analytics - Mairead.

Your application experience is important to us and we’re keen to adapt to make every interaction even better. We welcome feedback on our recruitment process and would love to hear from you directly on how we can improve. If you have any suggestions please feel free to let us know here.

We really care about creating a diverse and inclusive team - so we welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us. In our team, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team.

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