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Performance Marketing Manager at Wollit

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  • London
  • fulltime
  • -
  • Why join Wollit?

    If you want to have a positive impact on the lives of millions of everyday hardworking people by creating transformational products that help unlock financial health, then Wollit is the right place for you!

    You’ll be part of our first 10 employees and will be joining a small, fast-growing team hot off closing a new funding round led by some of the greatest tech investors in the UK and one of the world’s largest banks. Since launching our app, we’ve signed up thousands of customers, won the Altifi Festival of Finance competition and have been shortlisted by Accenture Fintech Labs.

     

    Our mission is to unleash financial health

    We created Wollit as an antidote to common money problems. Our goal is to help good hardworking people avoid financial struggle and achieve the level of financial health they need in order to reach their potential and live their best life.

     

    What we’re looking for

    We’re looking for a wickedly smart, driven and creative performance marketing manager who is not afraid of rolling up their sleeves . You will hit the ground running and own the entire performance marketing function. You will work closely with the Head of Marketing to acquire and convert thousands of members quickly and within budget. You’ll have the opportunity to create your own strategy from scratch, the freedom to execute amazing campaigns and the budget to do your best work.

     

    What you'll do

    • Own the entire performance marketing lifecycle - set the strategy, control the budget, design and run campaigns, analyse results and optimise performance
    • Develop strategies across paid social, search, affiliate and referral channels
    • Acquire new members through multiple channels for the new Wollit app
    • Convert free members to paid with retargeting campaigns
    • Set up advertising platforms, write ad copy, design creatives
    • Analyse campaign performance, customer cohorts, and conversion rates using multiple data sources to gain customer insights
    • Liaise with CRM to make sure you're driving the right customers
    • Run growth tests to find the best performing channels, campaigns and tactics
    • Work with the wider marketing team to design and deliver multi-channel campaigns

     

    Skills you’ll need:

    • 2 to 5 years of experience in paid or growth marketing
    • Experience running paid social campaigns within the last year
    • Ownership mentality with a desire to lead your own function
    • An analytical mindset to dive deep into data to make better decisions
    • Ability to problem-solve in a fast-paced startup environment
    • Ability to move quickly, reach goals and improve on a daily basis
    • Creativity to come up with smart strategies and eye-catching campaigns
    • Courage to voice your opinion
    • Prioritisation and organisational skills

     

    It’d be great if you have a few of these:

    • Experience with a mobile first product and acquiring users via web to app
    • Experience with different marketing functions (analytics, martech, search ads, video marketing, social media, growth, conversion optimisation, design)
    • Interest in personal finance
    • Experience working in an early stage technology startup

     

    Interview Process:

    We like to move quickly. For this role, you can expect:

    • An introductory call
    • An interview with the Head of Marketing
    • A short task to complete at home
    • An final interview where you’ll present your task and meet the team

     

    What you’ll get in return:

    • Competitive base salary with regular reviews
    • Potential to earn share options
    • Flexible and remote working arrangements
    • All the tech you need to do your best work
    • Wellbeing and learning budget to help you be the best you
    • 32 days holiday + 1 your birthday off
    • Free access to Wollit Pro
    • Optional fun team socials
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