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Marketing and Community Manager at Wype LTD

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  • London
  • fulltime
  • ₤25000 - ₤35000 per year
  • -
  • Are you interested in joining an early stage high-growth start-up and challenging antiquated taboos while doing your part for the environment? Do you have the ambition to take ownership and rapidly accelerate your career growth? 

    If so - get in touch with us at Wype! Our business is shaking up intimate wellness while taking a mindful approach to our impact on the planet.

    We are looking for an ambitious and creative Marketing and Community Manager, who wants to build a world class brand and is going to help us bring Wype into every bathroom!

    About Wype:

    Did you know that the average person spends 1.5 years of their life sitting on the toilet?

    And yet, toilet time is still seen as taboo, leading to poor communication, lack of education on intimate hygiene and wellness, and delayed treatment of health issues. Is toilet time so shameful that grown adults need puppies and cartoon animals to act as mascots?

    At Wype we want to nurture and educate our community while removing barriers of shame and stigma. This will allow people to address health concerns more quickly, learn about their body and intimate wellness, and feel cleaner than ever! All while knowing they support and are supported by a brand that cares about the environment.

    Wype is an eco-friendly personal care brand designed to tackle intimate hygiene purposefully, while challenging old fashioned taboos.

    Our first product was specifically designed as a sustainable alternative to the millions of pollutant wet wipes that are flushed daily. It is a specially formulated natural gel can be applied to regular toilet tissue turning it into an effective, biodegradable, and flushable wipe, boosting toilet paper’s cleansing power without breaking it down.

    Within our first year we sold 50k units, prevented over 5 million wet wipes from entering the environment, planted over 1.5k trees thanks to our partnership with Treeapp, earned a 4.8 on Trustpilot with a loyal customer community that loves what we do. Our new, refillable, and single-use-plastic free applicator is launching later this year, and we are currently fundraising and gearing up for our next stage of growth.

    The Opportunity:

    We’re looking for an ambitious, enthusiastic marketer who combines an analytical mindset with creativity and a love for entrepreneurship. The position reports directly to the co-founders Eli and Giorgia and will be the first full-time hire into Wype. The main goal is to grow and engage our community leveraging a variety of online channels, while creating a structured and cohesive visual and communicative tone of voice across our online presence.

    This is an extremely rewarding role that opens the doors to a dynamic start-up environment, offering substantial growth potential. You can be sure to make a tangible impact and see the results of your hard work every single day, and your effort will be rewarded with a performance-based bonus. Not only will you get to grow together with us, but you will also gain exposure to the most important aspects of running a business.

    This is an opportunity for a driven and proactive person, and will require creativity, research, strategic analysis, management of external stakeholders (we have two agencies that support us with paid social and paid search, and a team of developers on retainer), and lots of implementation!

    Responsibilities:

    • Creation and implementation of marketing and community management structures and strategies
    • Ownership of social media strategy and accounts
    • Research and implementation of improvements to brand pages on all platforms
    • Coordination of social media marketing calendar and content scheduling
    • Innovative ideas to grow engagement and subscribers (competitions, giveaways, collabs)
    • Sourcing of collaborations with aligned brands / influencers
    • Support and collaboration with our paid social and PPC agencies
    • Sourcing of useful events for the brand to take part in, from trade shows to PR opportunities
    • Generation of engaging copy and creatives to be used on the various platforms
    • Email marketing execution and analysis
    • Communication with customers and community
    • Regular and structured reporting on performance

    requiring basic experience / interest in:

    • CRM (we use Klaviyo)
    • Social media
    • Creative creation (we use Canva)
    • Paid social and PPC
    • Web design and Ux
    • SEO basics
    • Events
    • Branding/PR
    • Data analysis and reporting
    • Ability to manage a budget
    • Social media scheduling platform (we use Later)
    • Microsoft Office / Google Analytics / Facebook ads / Shopify

    About you:

    • Incredibly fluent in all things social media, you can generate posts and stories at the drop of a hat, you are familiar with editing and content generation features, you not only consume, but also frequently create and share content on social media.
    • You’re not afraid to talk toilet time! You have a good sense of humour, and you’re able to tackle the stickiest of subjects with grace, and a touch of cheekiness.
    • An entrepreneurial mindset - You are proactive, organised, flexible and self-motivated. You love solving problems and learning new things and are comfortable working in a fast-paced dynamic environment.
    • Very strong handle of the English language with a rich vocabulary. You are capable of writing clever copy, short puns as well as longer blog posts, with a strong grasp of tone of voice, nuances, and humour.
    • You are an excellent storyteller with an eye for good design and aesthetics.
    • You keep your finger on the pulse and know what’s trending; you follow major local (UK) and global influencers on several different platforms. You recognise and understand memes quickly and are able to spot ‘memeable’ content before it hits the feed (Squid Games, Met gala, UK fuel shortage etc).
    • You have hands-on experience working in a social media or CRM role, where you habitually wrote copy, curated imagery, scheduled posts, engaged the community and came up with ideas.
    • You have proof of eligibility to work in the UK.

    What you’ll get:

    • Be an early joiner in a next-gen brand and do great things!
    • Learn a lot, challenge yourself, grow with the company
    • Competitive compensation, depending on experience
    • Performance-based bonus
    • Employee options scheme
    • 25 days of paid annual leave plus bank holidays
    • Axa health insurance package
    • Flexible work environment

    If you are interested in a new challenge, let us know!

    Instagram: www.instagram.com/wype_uk

    Facebook: www.facebook.com/wypeuk

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