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Head of Organic Performance (SEO) at MADE.COM

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  • London
  • fulltime


At MADE.COM we believe that everyone should have access to great design. So, we’ve taken a unique approach to making and selling furniture - no middlemen, no agents or importers and no high street stores. Instead we work directly with designers and manufacturers so we can offer high-end furniture at attractive prices.

It’s not an easy task – it takes a creative and dedicated team to make it happen where everyone has an important part to play. We combine our individual passions and skills to create innovative work that’s as exciting and unconventional as the business itself. It’s a place where all ideas are listened to, where brainstorming means job titles get left at the door and where a self-starter can really make their mark.

This role will have strategic ownership of growing the organic reach of MADE, building the processes and products to capitalise on the huge growth opportunity of our product catalogue, our content and our technology platforms. - Matt Pollington, (Global Director, Marketing & Performance)


  • Growing the organic visibility of MADE across key territories to build market share and ultimately customer growth.
  • Own all aspects of organic performance from strategy, content and technical development.
  • Develop the measurement and accountability frameworks to continuously rationalise and optimise for organic search.
  • Be the go-to specialist on all aspects of SEO for MADE, developing a team of advocates across the business.
  • Develop the MADE understanding of customer demand through search and develop customer experience initiatives to create an advantage.
  • Partner with dedicated technology squads and own the roadmap of technical development and automation of organic performance initiatives.
  • Create a strong network of partners to support the development of technical products that support visibility growth.
  • Expand on the MADE holistic search program to improve total return on investment.
  • Develop the processes and reporting to feed a culture of continuous learning and growth.
  • Support the development of information architecture and content as a performance and effectiveness lever.



  • Held senior roles in agency or advertiser environments with experience of developing SEO products and teams.
  • Evidence of delivering and operating SEO measurement methodologies and associated tooling.
  • Strong functional expertise in managing complex and large scale keyword data sets through SQL.
  • Strong influential skills across multiple business areas, geographies and with agency partners.
  • Good understanding of technologies and systems that underpin ecommerce businesses and how to leverage them for SEO growth.
  • Passionate about SEO and organic performance, and active in the industry with an appetite to be an ambassador for MADE.


  • Great opportunities to make the role your own and get involved with exciting projects in a fast-paced, creative and fun office environment.
  • We’re proud of our diverse, supportive company and culture. Our very own in-house Culture Club plans a variety of activities from our annual parties, Friday drinks, social events and more.
  • Temptingly good employee discounts on (30% for you and 15% for your family & friends).
  • 25 days holiday per year (on top of bank holidays), plus an extra day for every year, served up to a ceiling of 30 days.
  • We know that flexibility is important. Our Everyday Flex policy enables you to determine your start and finish times, and we’re open to discussing other flexible working arrangements too.
  • Free, unlimited access to over 13,000 eLearning courses to support your development.
  • We believe it’s important to give back, so we give you one paid day off each year to get involved in any community or charity volunteering activity of your choice.
  • Excellent employee benefits including private healthcare (with discounted gym membership), pension, life insurance, eyecare vouchers, cycle to work scheme and season ticket loan to name but a few.

Up your street? Apply for the opportunity to join our growing team in the heart of Shoreditch!

MADE is committed to creating a diverse and inclusive work environment, where all of our employees have equal access to opportunities and everyone’s voices are heard. We respect and value all differences (seen and unseen) and encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability or age.

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