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DeFi Product Marketing Lead (crypto) at Gro

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  • Remote
  • fulltime

Interested in DeFi? Heard about it but want to know more?

We are looking for a rockstar Product Marketing Lead who wants to bring our groundbreaking DeFi products to the world! πŸš€ 

You should enjoy showcasing new tech and launching exciting products. This is a great opportunity to drive the narrative and community engagement of a new DeFi protocol. 

As a leading member of our marketing team you will be the central point of contact to build out the product marketing function from the floor up, responsible for seeking out new market opportunities and strategically targeting customer bases to promote the Gro brand!

About Gro

We’ve just come out of stealth mode πŸ”•, having built a new DeFi product that combines the technological innovation of blockchain and the best of traditional finance. We bridge the worlds of DeFi and legacy banking to create solutions that didn’t exist in either before. We believe there is a change happening for the better in the world of financial technology, and we want to be part of it! 

You are joining just after our first product launch, so will have the chance to get stuck in right at a really exciting stage of our journey. We've raised a great round and are building a strong team as we move onwards and upwards. 

We are based in London so you can join us there or work remotely.

What you’ll do

  • Develop and lead Go To Market plans for regular new product launches
  • Drive content marketing campaigns to grow Gro protocol and its community via our social media channels
  • Drive protocol marketing strategy to increase Gro’s brand awareness & consideration:
    • Identify new strategic partners or paid marketing opportunities
    • Work with our PR agency on media & events
  • Evaluate our marketing performance and align how to best spend our marketing effort  
  • Engage with our community of early adopters to understand their requirements and feedback

We’d love to hear from you if you have the following

  • Experience of leading a product or brand launch
  • Experience with organic and community marketing
  • Examples of owning a marketing strategy and driving forward key initiatives 
  • Ability to design and execute growth strategies autonomously
  • Interest in financial services, crypto, defi or willing to learn quickly πŸ”“
  • Creativity to think outside the box, and leadership skills to execute effectively

Extra bits that we also like to hear

  • Bachelor's degree in a related field, or equivalent practical experience
  • Hands-on experience of brand design and market analysis
  • Familiarity with web analytics or metric tools 
  • Desire to work in a fast paced start-up environment with a global team

Our growth

At Gro we really believe that we can have a positive impact on people around the world by challenging historical approaches and norms. In particular we think that the efficiencies made possible in financial services through technological innovation should benefit its customers more.

We obsess about customer satisfaction and building something epic together. We are building a diverse team and welcome applicants from any background. 

The fun stuff!

  • Compensation at Gro is competitive in today’s market and includes both salary and equity rewards
  • We have a swanky office space in Soho, London for those in commuting distance (we like to meet up now and then on Mondays or Thursdays)...BUT…
  • We are remote first! Our teams are globally distributed from London to Barcelona and Chengdu
  • We are a truly multicultural team πŸ‡ΈπŸ‡ͺπŸ‡ͺπŸ‡ΈπŸ‡ΊπŸ‡¦πŸ‡¨πŸ‡³πŸ‡¬πŸ‡§πŸ‡΅πŸ‡±
  • Gro is a dynamic, early stage unit where ambition meets high performance - ultimately, we’re just a bunch of nice people who work hard and have a good time!

Next steps

If you have an interest in DeFi or crypto, love building communities and have a talent for writing.... we would love to hear from you! ⚑

  1. Add your info in the Apply tab, pop in your CV (don’t worry if you have links to some of your portfolios or other pages, if they’re linked in your CV we’ll see them!)
  2. It’s a role where there will be lots of writing! So take advantage of our cover letter space - don’t panic, it’s just an opportunity to say hi.
  3. We’ll get in touch as soon as we can, and if the feeling is mutual we’ll set up a call between you and our talent team.
  4. Things are getting exciting now! We’ll set up a couple of chats with some of our team - we operate with quite a flat structure, so we love people to be bouncing with ideas! πŸ’₯
  5. If it’s a thumbs up all around, you’ll be joining us on our journey! πŸ™Œ


If you don't meet all of our requirements exactly, don't be put off! If you've got a passion for DeFi and lots of exciting experiences that you can share with us, we'd love to hear from you!

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