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Chief Marketing Officer at Dorm

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  • London
  • fulltime

The Company

Dorm is a peer-to-peer learning platform where world-class professionals become educators, and partner with aspiring founders & creators, for a share in their financial upside.

  • Hundreds of top-tier professionals already active on the platform as instructors, including unicorn founders, influencers with 1M+ followers and top tier creators
  • D90 retention of 100% with active paying students, with NPS higher than any known edTech experience
  • Raised $4M in seed funding from the UK's and Silicon Valley's leading VCs

The Role

We are looking for an entrepreneurial marketer who is an infinite learner, and is raring for the challenge of creating a seriously large company.

What you'll be doing

  • Joining a team of 10 driven professionals and building the business from the ground up
  • Defining and executing a full-funnel marketing & growth strategy
  • Developing brand strategy and positioning, including visual identity and tone of voice
  • Initiating and following through growth projects & experiments to continuously improve growth KPIs
  • Taking full responsibility for all growth channels (paid media, SEO, partnerships, email, etc.)

What we're looking for

Our dream candidate should be a very special individual passionate about the future of education.

On top of this, our dream candidate has the following rare ‘features’:

  • 5+ years work experience in marketing, plus points if in education
  • Proven hands on experience in paid social, influencer marketing and growth partnerships
  • Experience with A/B and split testing tools including basic knowledge of statistic to effectively interpret results
  • Experience with Conversion Rate Optimisation (CRO) and Product driven growth.
  • Experience working with engineering teams to drive increased website usage, sign-ups and revenue
  • Email marketing experience is a plus - sales funnels, drip campaigns, using email as content marketing channel, etc.

What's in it for you

  • The full startup experience, with all the highs and all the lows that you’ve heard about
  • Joining an experienced founding team that’s scaled to 40M+ user base before
  • Competitive pay and equity
  • An accelerated learning experience
  • A beautiful work environment, with clear views over the London Eye and river Thames
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