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Head of Brand Activation at Saltee

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  • London/Marlow
  • fulltime
  • ₤35000 - ₤50000 per year
  • -
  • Head of Brand Activation; Job Description 

    About Saltee

    Saltee Skincare is a start-up business that has huge ambition within the travel sector and is scaling for growth. Saltee has a disruptive approach, works at great pace and expects to grow rapidly over the next 2 years.

    Founders Sam and Patrick have in the last 3 years from a concept to being recognised as “the most chic and eco-friendly suncream” (Harpers Bazaar). Along the way the team have delivered:

    • Product launch with 4 SPFs;
    • Listings in premium UK outlets such as Selfridges, Harrods, Liberty & Cult Beauty;
    • Outstanding reviews (product and packaging) across the beauty press including Vogue, Stylist, Sunday Times Style Magazine;
    • Launch in August 2020 of a premium hand gel: Saltee Hands which won Red Beauty Award for hand gel of 2020;
    • Distribution in high end hotels in lux locations such as Ibiza, Bali, Barbados & Mykonos;
    • Huge momentum and brand awareness across social media but particularly on Instagram;
    • Two successful rounds of funding from private equity and angel investors to drive growth in the business going forward.

    2022 will be a breakthrough year for Saltee. As the World emerges from Covid and adventurous travel returns – SPF becomes a necessity, a treat and a pre holiday energiser.

     

    Our retail and travel business is growing fast. We will now activate our direct to consumer programmes to ensure Saltee is a well recognised and celebrated brand with traffic to our website exploding.


    Role overview

    The Saltee Head of Brand Activation will understand what the brand stands for and obsess to ensure that everyone activates the brand to those standards across all our channels at all times.

     

    • Activate and shape our overall brand marketing calendar;
    • Run our email marketing;
    • Manage organic social media;
    • Keep our advertising agency on-track;
    • Activate partner relationships with other brands.
    • Oversee content creation – image, video and copy.

    But primarily this person will be an entrepreneurial self-starter with premium product/brand experience who will grow to love Saltee as much as the existing Saltee team. They will also   

    • Create annual marketing activation plans across our key D2C marketing channels;
    • Assess relative ROI of different initiatives;
    • Support our sales team in building distribution for our products;
    • Identify partner brand opportunities;
    • Act as brand police to ensure that Saltee is executed effectively across all channels;
    • Shape our retail pop-up opportunities in sunny locations across the British summer;
    • Oversee content creation by third parties and partners.

    Style and experience

    Our Head of Brand Activation will be energised and passionate. They will demand the highest quality in visual activation and copy activation.

    Our Founders, agencies and freelance teams will be managed to ensure that Saltee always remains true to our brand story. Always premium. Always seeking incredible travel moments.

    Experience in some form of marketing role is important but critical is a positive attitude which can be demonstrated through past life experiences. Saltee’s new Head of Brand Activation will be someone who is highly persuasive and a compelling personality.

    The right person will show: 

    • Creativity and energy with an understanding of retail and/or travel
    • Track record of great activation/marketing ideas
    • Proficiency in interpreting data
    • A visual brain
    • Good understanding of social media platforms, their respective participants (Instagram, Facebook, YouTube, Pinterest etc) and how each platform is deployed by brands in different scenarios
    • Ability to challenge the two Founders who will often not have the right answer.

    Reward, hours and blah

     

    Saltee are currently based on Marlow High Street. The new Head of Brand Activation will need to spend some time at the office but we are super flexible to accommodate significant WFH time if that suits the right person.

     

    Defining the hours and detailed scope of the role will be part of the interview process but this is a full-time job role that can be flexed to suit an individuals’ situation.

    We certainly don’t clock watch or expect someone to be in the office 9-5.

     

    Saltee is a start-up and when we win, you will win. You’ll be paid a competitive salary, strong bonus and can expect future equity options in Saltee (with associated risk and reward) which will excite you.

     

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