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Growth Marketing Manager at Shift Group Ltd

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  • London
  • fulltime
  • -
  • Growth Marketing Manager

    London or Plymouth based or remote with travel to our offices

     

     

    Who are Shift?

    We are a rapidly growing tech marketplace, with an entrepreneurial ethos, focused on investing and developing cutting edge technology. We use algorithms to match van and truck capacity of  drivers already on the road to offer consumers and businesses a way to move anything, at any time, on their schedule. We create availability flexibility and efficiency, meaning reduced costs and environmental impact.

     

    We are a VC backed company, with a mission to disrupt the logistics market. If you have the drive and determination to make an impact on an expanding business, then Shift are here to deliver your next career move.

     

    The opportunity as a Growth Marketing Manager:

    Shift is growing at an impressive pace. We have new projects, new opportunities and new ventures appearing everyday. We are currently growing at 200% YoY at a scale of £30m GMV. We have identified growth projects that will help us achieve some lofty targets with the support of a Growth Marketing Manager.

    Reporting initially into the COO, you will head up the Marketing function and be the subject matter expert across all areas of growth and performance marketing within Shift, whilst running a team focussed on search, and brand.

    Ideally coming with experience within tech start-up or scale-up you’ll work cross-functionally with the tech, product, sales, UI/UX teams etc. you and your team will be the go-to for all B2B and B2C propositions, with a strong performance and growth marketing lens in place.

    We see this as a fantastic opportunity for someone looking for fast career progression and autonomy to impact all areas of our business.

    A central, outstanding piece of work is taking a core value that the company wants to stand for and translating that message across each segment of the business. This will aid communication efforts and help establish a public reputation.

     

    Responsibilities included as a Growth Marketing Manager:

    Day to-day responsibilities and key projects include:

     

    • Continue to define the core value of the business and translate that message across all proposition lines both - both within your team and outwardly facing to our customers
    • Continue efforts  in establishing our public reputation
    • Drive excellent data-driven work from the existing team
    • Drive performance across PPC and SEO campaigns
    • Optimise conversation rates across our consumer website and app
    • Build B2C customer lifetime value proposition
    • Establish lead generation functions to influence all our areas of our B2B propositions
    • Establish and set up guidelines to support our core marketplace - our drivers - within a focus on how we can scale the marketplace in line with demand across geographies



    What you need to bring:

    • You’ll have a background in performance based marketing and have a data driven approach
    • Experience in leading a team
    • Take a lean, validated approach to campaign management
    • Ideally have experience of working in tech start-up or scale-up business
    • Paid search depth of knowledge across B2c and B2B spaces
    • Have the ability to delivering concise information across the company
    • A passion for personal growth and development 
    • A sense of humour! 

     

    What does working for Shift look like?

    • Collaborative working environment, working within cross functional teams across the business
    • Ambitious, flexible and challenging culture
    • Solutions orientated 
    • You will have a direct impact on the growth of the business- we will always need and want you to bring ideas to the table
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