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Lifecycle Marketing Lead at Wollit

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  • London
  • fulltime
  • -
  • About Wollit 

    Wollit is a fast-growing fintech startup on a mission to make responsible credit available to everyone. Our goal is to become the #1 fintech app in the UK for people ready to unleash their financial power. Since launching we have signed up thousands of customers and won the AltFi Festival of Finance competition. We are hot off closing a funding round with leading tech VCs and one of the world’s largest banks and ready to step on the gas.


    About the role

    We are looking for an experienced and results-driven Head of Lifecycle Marketing to support our aggressive growth plans. As Head of Lifecycle Marketing, you’ll be passionate about understanding customer needs, motivations and behaviours. You will be responsible for all user lifecycle marketing at Wollit, from sign up through to retention, conversion and advocacy. You will build and manage the lifecycle marketing team to nurture, engage and deepen relationships with our users, working across multiple channels including in-app, web, email, SMS and push. You will have accountability for our core lifecycle KPIs.


    What you’ll do 

    • Design and set up the core strategies for our lifecycle marketing performance 
    • Deliver multiple strategies and initiatives in parallel, leveraging dynamic segmentation to ensure the right messages are sent to the right users at the right time
    • Build and lead a team of high-performing CRM managers, copywriters and content creators
    • Be the guardian of copy and content standards across all lifecycle channels, working across copy and design to ensure all communications are simple, impactful and on-brand
    • Design ways to learn from our users that can also feed into wider marketing and product teams
    • Regularly track the performance of all lifecycle channels, and the short and long-term impact they have on user conversion and retention, delivering regular updates and communicating back to the broader marketing team and senior management
    • Build out tools and processes to automate and deliver on our KPIs
    • Implement A/B tests across channels in order to continually refine our approach
    • Set up and oversee the customer support function

    About you 

    • At least 4 years of experience working in lifecycle, CRM or retention marketing preferably in a fast-paced app-based subscription service or fintech
    • Strong track record of delivering revenue growth and strong, consistent retention rates through lifecycle marketing tactics in high-growth businesses
    • Deep expertise using email and push as retention and growth channels - you will be expected to stay ahead of the curve across all channel innovations and developments in this area, as well as having a deep understanding of how channel delivery and optimisations have changed in recent years
    • Experience delivering complex automated strategies and segmentation
    • Obsessed with optimisation - you live and breathe campaign performance data and know what levers to pull when optimising a campaign against specific KPIs
    • Strong creative eye with the ability to think from the consumers' perspective and provide clear and articulate feedback that makes content perform better
    • Confident in setting and reviewing metrics and measurement frameworks
    • Experience leading cross-functional projects, working with engineers, designers, copywriters, marketers outside your team, and external partners
    • Hands-on approach with an agile mentality
    • Comfortable engaging with developers and taking responsibility for defining what you need to get the job done
    • Experience building constructive relationships with colleagues and partners
    • Self-motivated, scrappy, and you love getting your hands dirty


    Interview Process:

    We like to move quickly. For this role, you can expect:

    • An introductory call
    • An interview with the members of our team
    • A short task to complete at home 
    • A final interview where you’ll present your task and meet the team 


    What you’ll get in return:

    • Competitive base salary with regular reviews
    • Share options
    • Flexible and remote working arrangements
    • All the tech you need to do your best work
    • Wellbeing and learning budget to help you be the best you
    • 32 days holiday + 1 your birthday off
    • Optional fun team socials
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