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  • London/Hybrid
  • fulltime
  • ₤25,000 - ₤35,000 a year
  • -
  • About Planet

    If you think about how it works now. Where does your favourite artist's audience live? They are either on social channels which are at the mercy of business changes affecting algorithms and access, or the relationship is controlled by streaming or ticketing companies whose objectives are also to keep you on their platform rather than connected to the artist.

    Artists have so much more opportunity to engage with their fanbase and mobilise them before, during and after gigs, and even when they are not in the touring cycle. 

    A planet of fans gives artists a true understanding of what fans really want, whether that’s related to content, tickets, merch or memberships. Our multi channel platform and managed service empowers artists to activate their fanbase the way they want to.

    The key difference is that the platform provides a two-way dialogue that creates reciprocal benefits for artists and fans, and that’s where this role comes in, building fan friendly marketing programmes to supercharge growth within artists communities.

    Our DNA

    What unites us at Planet is a blended passion for live music and technology, along with a unique mission to take the music industry to the next level by discovering and unlocking every artist's global growth potential. We live and breathe fan behaviours and are constantly working to optimise the right formula for artists to interact with their fans.  Every voice matters and everyone has the potential to influence our vibrant, entrepreneurial culture. This is a hugely exciting time to join us as we grow and expand in 2022 and beyond.

    We’re looking for someone who has ambitions to help us drive our business forward by growing our artists’ fan base and platform capability. Someone who feels as passionately as we do that artists and fans deserve a better way to interact and evolve together.

    ➡️ Check more about us here

    What to expect next from us❓

    First up is a chat with the Head of Artist strategy to learn more about you, tell you more about our product, business and culture. After that we would love to see some of your ideas in action in a more detailed discussion.

    🚀 What will you do?

    • Deliver and execute the overarching program for community engagement to hit follower KPIs for acquisition and retention
    • Collaborate with artist management teams and their digital agencies to understand their campaign objectives, and ensure Planet’s activity compliments this across social and web
    • Use data to develop referral initiatives to grow follower count and loyalty initiatives to mobilise fan group’s and improve engagement 
    • Map out fan group customer journeys and continually look to optimise each touchpoint to maximise all opportunities
    • Work closely with the product team, to build a loyal following of fans who help develop a feedback loop on the user experience, adapting copy and tone of voice accordingly to fit feedback
    • Be part of beating the planet drum, identifying key moments throughout the year to share fan insights with the music industry 

    ✅ You are someone who

    • 2-4 years of marketing experience
    • Comfortable developing insights led marketing strategies and growth plans with knowledge in building communities
    • Passionate about artists and their fans and the ecosystem that this creates.
    • Aware of cultural dynamics, industry trends, and at the forefront of content & social trends.
    • A naturally curious and analytical thinker, comfortable using data to uncover new opportunities and initiatives for both the product and digital marketing.
    • Experience in identifying target audiences and devising digital campaigns that provoke engagement, spark discussion, inform, and motivate
    • Proactive collaborator and problem-solver that enjoys managing a project from concept to completion
    • Highly organised and detail-oriented with excellent written and verbal communication skills
    • Ability to balance multiple priorities and be resourceful while working in a fast-paced environment, with the commitment to focus on output
    • Experience running and optimising paid social media campaigns would be a bonus.
    • An understanding of growth metrics and comfortable reporting on performance KPIs

    💪 Why work for Planet?

    • A competitive salary based on your experience, with an incentive scheme based on both individual performance and company success
    • 25 days holiday plus bank holidays 
    • The period between christmas and new year as paid time off on top of the above (on a discretionary basis)
    • A hybrid approach to work - the ability to work regularly from central london, whilst also having flexible working hours and a remote work first culture
    • An output focused team who trust in you to run your own responsibilities
    • A quarterly allowance to spend on going to live gigs
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