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Product Marketing Lead at Dayshape

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  • Edinburgh
  • fulltime
  • -
  • Description

    About us

    Dayshape is an AI powered resource management software company that is growing quickly around the world. Our customers include accountancy firms from the Big Four and global top 10, with interest from professional services firms in other verticals.

    We’re headquartered in Scotland, and have been recognised as Scotland’s fastest growing tech company in the Deloitte Technology Fast 50 for the last three years. In 2022, we ranked in the top 100 fastest growing European companies in the FT 1000.

    As a company, we live our values every day and we're committed to making sure our friendly and inclusive environment grows with us.

    About the role

    Dayshape is a single product company that’s grown rapidly from start-up to scale-up, and established a baseline of product marketing practices and processes. We now need a seasoned product marketing leader to turn our market insights into deliverables that drive new business growth. We’re looking for a software product marketing specialist who has the skills to oversee content marketing (you will manage our two content marketers so we tell a consistent, relevant story throughout the buyer journey).

    In addition to determining product marketing strategy, this is a hands-on role collaborating with product and commercial teams to execute your plan, including; conducting win-loss interviews, staying abreast of competitors and analyst trends, and creating sales enablement. In short, you’ll know both what to do, and how to do it.


    What you’ll do

    • Develop, own, execute and improve product marketing strategy to drive new business growth, including improving processes, competitor intelligence, win-loss analysis, and product marketing KPIs.
    • Spend time “in market” (conducting win/loss, customer discovery, attending events, analyst relations etc.) to become an expert on pains and priorities, regulatory standards, competitive differentiation, use cases, and how Dayshape delivers value.
    • Share insights and make recommendations to product and commercial teams that enable the business to make informed decisions.
    • Update, maintain and create value propositions and messaging across geographical markets, for several buyer and user personas.
    • Manage and mentor the content marketing team, ensuring full-funnel alignment with the product story and vision, from thought leadership to product videos.
    • Be responsible for consistent product messaging across the company, fostering collaboration on communications, including website, sales enablement and release documents.
    • Define, create and maintain sales enablement assets, processes, and technology.

    About you

    • At least 5 years’ B2B product marketing experience, predominantly at enterprise software companies with long sales cycles, complex DMUs, and 6-figure+ deals.
    • Can demonstrate success building or scaling an immature product marketing function.
    • A product marketing background primarily focused on new business growth, rather than customer retention and/or upsell.
    • Can demonstrate ability applying market insights and intelligence into outputs that have made a measurable business impact.
    • Proven at transforming technical features and concepts into product positioning, and positioning into content plans and/or messaging frameworks.
    • Proactively collaborative; with colleagues, target audiences, and industry experts.
    • An effective influencer cross-functionally.
    • Always up to date with the latest product marketing thought leadership, techniques and trends.
    • Highly adaptable, providing leadership one minute, strategically solving problems the next, and rolling up your sleeves to get things done.
    • Self-motivated and acts with urgency, passionate about high quality work, but prioritising delivery over perfection.

    Bonus points if you have

    • Built a product marketing function at an enterprise tech scale-up.
    • Knowledge of professional services organisations, particularly accounting firms.
    • Experience of both cloud and on-premise software.
    • Implemented product marketing related technology, for example, sales enablement software.
    • Experience managing or mentoring product and/or content marketers

    Working Details

    This is a full-time role (37.5 hours per week). We typically work from 09:00 - 17:30 from Monday to Friday, though we can be flexible around this, just let us know.

    Our ideal candidate would be based in/near Edinburgh, but are open to this being a remote role. We make the most of hybrid working in our Edinburgh office, with most of the marketing team working from home 2-3 days a week, and coming into our office to connect with each other, make use of space, and for meetings.

    Join the team!

    Equality of opportunity is more than just a responsibility: we believe it’s a huge advantage to welcome a variety of experiences and perspectives into the team. Diversity is a great asset and, as such, we strongly encourage applications from any background.

    This is your opportunity to really influence how we get things done, how our product is taken to market, and how we tell the Dayshape story and vision.

    Everyone here is growing personally as the company grows, so if that sounds like something you’d like to be part of, we’d love to see your application.


    What you’ll get

    • £70,000 - 80,000 salary depending on demonstrable experience
    • At least £1,000 per year to spend on professional and personal development
    • 33 days' holiday per year (including bank holidays), increasing by 1 day each year to a maximum of 40 days
    • 4 week paid sabbatical in your 5th anniversary year (on top of your holiday allowance)
    • Private healthcare and rewards through Vitality
    • Income protection and death in service cover
    • Matched 5% auto-enrolment workplace pension scheme
    • EMI options as part of our employee share options scheme
    • Access to wellbeing offerings, such as our Employee Assistance Programme and a dedicated counselling service
    • Innovation Week twice a year - a chance to experiment and work off-project
    • Weekly All Hands meeting for inspiration and over-communication
    • Time out of the working week for team socials each month, with a mix of in-person and virtual options: past events include hiking, family BBQs, online games, D&D, and at-home cocktail classes!
    • Genuinely nice, smart people to work with, who are excited about growing our company
    Proud member of the Disability Confident employer scheme
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