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Junior Marketing Executive at MeatFreed

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  • Manchester, UK
  • fulltime
  • -
  • Role: Junior Marketing Executive (Remote, Manchester-based)

    Rate: up to £20,000 annual full-time based on experience and fit with the opportunity to join full-time after a few months

    Time commitment: Our ideal is full-time although the confirmed candidate will start as part-time for at least a few weeks to assess fit.

    Location: Remote, and based in Manchester or nearby with the potential need to travel to locations that students frequent such as university campuses in and around Manchester

    Start date: Dec 2022 or ASAP. We have an existing pilot in Manchester to increase our membership base.

    About MeatFreed

    We're building the first food community app that incentivises young people to choose plant-based. We're an early-stage UK-based startup backed by a leading early-stage UK investor who has supported media platforms and consumer-facing brands.

     

    About the job

    As a Junior Marketer at MeatFreed, you will use your creativity, existing networks, and desire to build partner relationships to develop encouraging and positive experiences for our prospective and current members.

    With our partners, you'll be responsible for co-creating campaigns that builds membership for MeatFreed focused on our target members (current students in and around Manchester) and keeps them engaged through our mobile app. For the campaigns, you will define how we can best utilise our channels (website, email, mobile app, social media), mediums (from written to video), and partnerships (eg our restaurants and brand partners) to build membership and increase engagement. For example, campaigns could include any in-person or virtual events for our members to engage with others such as foodie tours, film screenings, and fashion shows that likely are in collaboration with our business partners from restaurants to plant-based brands.

    You'll work directly with the CEO/co-founder and the content team to create content. Together you'll brainstorm various opportunities and prioritise while you then take ownership to implement these opportunities through data-driven experiments.

    In this role, you'll have the privilege of being the voice of our members. You'll translate their needs, aspirations, and challenges into experiences that resonate with them. You will have direct impact on the entire member journey.

    You should apply for this role if

    • You know how to think big and implement small (through short and quick experiments).
    • You're eager to improve your marketing skills.
    • You welcome the opportunity to take ownership.
    • You're good at hearing and implementing feedback.
    • You have an experimental data-driven approach to creating and implementing your creative ideas.
    • Have a bias for impact and prefer asking for forgiveness rather than permission.
    • Are sick of the strong messaging about plant-based and want to build a positive, encouraging community for those who can make the greatest long-term impact

    We are a remote first company and believe in trusting self-driven people to navigate ambiguity, make pragmatic decisions, and communicate them empathetically.

     

    What you'll achieve

    1. Marketing campaigns across channels (mobile app, email, website, social media): Work with CEO/co-founder to devise campaign ideas based on our persona hypotheses that create engaging ways to build membership and keep them engaged across all of our channels and our partners. Design campaign concepts that balance vision, craft, speed, and business potential.
    2. Campaign management: Craft every detail of your campaign ideas from idea to project plan to results analysis using tools like project management tools and analytics platforms
    3. Analytics: Define with the end in mind with data-driven results
    4. Content management: Coordinate closely with our content team to drive your vision.
    5. Strategic marketing support: Partner with CEO/co-founder to define and evolve marketing roadmaps. Help to define and evolve our marketing system intentionally as we scale.
    6. Member research: You will be partnering with the CEO/co-founder to drive research that uncovers customer problems and define our customers' needs.

    What we think you'll need

    • You have some experience creating engaging marketing campaigns in both digital and in-person format.
    • 1 year of experience in analysing data and highlighting key points in an easy-to-view format for the audience using tools like Google Analytics and Google Sheets/Excel
    • 1 year of experience in managing campaigns through landing pages/websites using tools like WordPress
    • 1 year of managing marketing campaigns through tools like email marketing platforms such as Mailchimp and Customer relationship management (CRM) platforms like Hubspot
    • 1 year of content creation (any type of content from written to video) that clearly portray your vision 
    • 1 year of social media management across common platforms used by our target members
    • 1 year of Search engine optimisation (SEO) with the experience of how best to utilise SEO across channel and through copy and content
    • You have some experience in a listen-first communication style with customers to research problems and test your designs.
    • Comfortable working autonomously through ambiguity, taking ownership of identifying problems and creating solutions.
    • You like to tell stories using both words and visuals, and strategise the best way to make your point.

    Nice to haves

    • You've designed and built great marketing campaigns with small teams, ideally by coordinating directly with a startup founder or Marketing Manage, in the past.
    • Have worked on task management tools before like: Trello, Asana.
    • Experience working for a B2B or B2C media or community-led organisation with a mature marketing practice.

    Your experience should ideally focus on designing creative and engaging campaigns, and your portfolio or experience should clearly outline the problems you’ve solved and demonstrate the process you applied to find solutions and overcome challenges, rather than focusing just on visual polish, or the final deliverables.

    What we can offer you

    • A chance to get in at the beginning of MeatFreed’s journey to build our engaged community and drive long-term change!
    • Opportunity to join as one of the first team members with employee-friendly equity terms.
    • Work remotely, no commuting to the office.

    To apply: please apply via the online form at meatfreed.com/join-us

    Your application should include:

    • A link of your CV.
    • A link to your portfolio and LinkedIn (if applicable).
    • A link to any side-projects you're proud of.
    • Your general availability from Nov-Dec 2022 and onwards.

    Our process:

    1. First interview based on your application
    2. Second interview as a test assignment and presentation that align with the needs of this role
    3. Final interview with both co-founders
    4. Start with MeatFreed!
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