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Brand Manager at Homethings

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  • London
  • fulltime


HOMETHINGS is changing the way the world cleans.

Did you know that most cleaning products are 95% water packed in single use plastic? Even the “eco” ones…Where’s the Method in that madness? Homethings is the new kid on the cleaning block. We’re shaking things up with our next-gen eco things. Say goodbye to shipping water around the world in single-use plastic and hello to our innovative JUST ADD TAP™ refillables.

Since launching in Sept-20 we’ve wowed the judges on Dragons Den, received sustainability prizes from The Times, Sky and Innovate UK totalling over £550k, Crowdfunded £1.2m in under 24 hrs, listed nationwide with Waitrose and sold hundreds of thousands of products to customers all over the UK saving over 35 tonnes of plastic in the process. We’re The Grocer’s “Start Up of the Year” for 2022 and certified as “Best for the World” in the impact category by B Corp 😎

And we're currently hiring a Brand Manager to join the team.


You’ll be responsible for building and growing the Homethings brand and community through best in class marketing, content, partnerships and customer experience.

We’re looking for a driven brand builder and content creator with a hunger and passion for driving brand awareness and growth through clever marketing.

Our brand is the heart + soul of our business. We’ve built the foundations of a unique and compelling challenger in the category - your job will be to drive the growth of the brand by building, owning and executing a best-in-class brand marketing strategy. You will be responsible for ideating and delivering the initiatives required to achieve our ambitious objectives as we build a whole new category in home care.


  • Owning the brand strategy across every touch point.
  • Being obsessed with our core brand message + building our brand narrative through creative content + storytelling.
  • Be a guardian of the brand, ensuring all assets and comms are on brand and that our brand visual is stand-out and best in class across all touchpoints.
  • Owning the execution of the marketing strategy across organic, OOH, socials, partnerships, PR, Comms + Influencers.
  • Manage 360-degree content, community and brand marketing campaigns from inception to approvals, execution and post-analysis.
  • Own the reporting of relevant KPIs across the team ensuring we’re data led and customer centric.
  • Using innovative content, partnerships, activations and comms to drive brand reach and awareness within our target audience groups.
  • Supporting the execution of the marketing strategy across web content and assets for paid social and paid search.
  • Being obsessed with delivering customer happiness, loyalty and advocacy through best in class customer experience across the whole customer journey (point of sale, unboxing, usage, after sales, customer support)
  • Be the voice of the customer in everything we do using customer insights to inform the wider team.
  • Support commercial targets through brand marketing initiatives.
  • Develop and manage a portfolio of relevant external agencies and freelancers to deliver against brand content, comms + community initiatives.


  • Brand reach + awareness (through surveys, social media reach / following, email + SMS distribution lists + number of PR placements etc)
  • Content engagement rates (social, email, SMS)
  • Organic web traffic generated through brand marketing activities



We want a driven self starter with a proven track record in brand marketing at a fast-paced CPG company. To thrive in this role, you’ll need to bring:

  • Demonstrable ability and a passion for building a disruptive challenger brand in a huge category.
  • A passion for sustainability and using your skills to create impact through positive consumer behavioural change.
  • Great intuition for tone of voice, messaging and brand storytelling.
  • Creativity and intuition for truly great content that cuts through.
  • A determined, can-do attitude and a bias for action.
  • Strong soft skills for building a team and relationships internally and externally.
  • 3+ years of brand marketing experience in CPG.
  • A passion for understanding customers and what makes them happy.


  • Competitive salary.
  • Generous equity options package.
  • 25 days holiday (plus bank holidays).
  • Flexible working hours and hybrid working. London based office space.
  • A fun, dedicated team of ‘A’ players committed to the cause.
  • Experience being a key player in an early stage growth company.


  • There is no closing date for this role. However, we normally experience a high volume of applications so if you are interested we suggest applying as soon as possible.
  • Apply by sending your CV and a few lines on why your favourite brand is your favourite brand.
  • Homethings is an equal opportunity employer and we value diversity and inclusion. We welcome people of all nationalities, backgrounds, experiences, abilities and perspectives.
  • We are not looking for recruiters to support with this role at this time.


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