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  • London
  • fulltime
  • ₤65,000 a year
London, full time, hybrid work (2 days a week in the office). Salary up to £65,000

About Wonderbly

We’re the world’s leading personalised publishing company, and Children’s Publisher of the year 2021. All of our beautifully crafted books are created by our talented in-house team and shipped all over the world.

Our mission is to make people feel extraordinarily special, and bring them closer to the people they love, through the power of personalised stories. We’re proud to have sold well over 8 million books worldwide in just 10 years, and we’re not stopping there!

Want to be a part of it?  This could be your chance to make your mark on things at Wonderbly.

The importance of this role

We’ve recently launched an ambitious new growth strategy for Wonderbly. Driving customer loyalty and retention will be absolutely imperative to its success - and that’s where you come in. Reporting to the Head of Loyalty, you will manage a team of three to deliver a CRM strategy that will increase customer value and engagement.

If you’re a customer loyalty and retention expert who’s excited about creating special connections between people, both children and adults, through the gifting of books, we’d love you to join us on this exciting new chapter! 

Key responsibilities
  • Create a complex communications plan to support cross category activity and promotions against the trading calendar and report out on performance.  You’ll be results driven and enjoy presenting to all levels across the business.
  • Directly manage a team of three CRM execs to deliver best in class cross channel campaigns. You’ll work closely with your team, champion their work and actively participate in their development
  • Use email as a main sales driving channel, but also be familiar with how to incorporate other channels into the mix, including, but not limited to, web push, sms and direct mail into lifecycle journeys that improve customer experience and increase retention 
  • Instil a test-and-learn culture into the team. You’ll be passionate about testing across the board, from creative to targeting, and have a good understanding of what to run and when to run it to optimise campaign performance
  • Support the Head of Loyalty (who you’ll report into) in shaping customer segmentation and automation across multichannel marketing campaigns and onsite customer touchpoints 
  • Leverage data and insight to inform the segmentation and customer communication strategy.  You’ll strive to deeply understand the Wonderbly customer and develop contact strategies and campaigns that are underpinned by insight and focused on improving customer experience to drive repeat sales.
You should apply if you:

  • Have 6+ years CRM experience, ideally gained within retail
  • Are an experienced and enthusiastic people manager 
  • Are passionate about providing customers with a great experience
  • Can build great relationships with stakeholders and suppliers
  • Are results driven
  • Are analytical and love working with data
  • Have a good feel for creative
  • Enjoy working in a fast paced, collaborative environment

Oh hi! We’re delighted that you’re interested in working with Wonderbly, the UK Children’s Publisher of the Year 2021. Below you’ll find out all about us, our mission and values, and the roles we have open right now.  

Wonderbly is the world’s leading personalised publishing company. We conceive, design, promote, sell, and make wonderful books for wonderful customers all over the world.

Our mission is to make people feel extraordinarily special, and bring them closer to the people they love, through the power of personalised stories. So far we’ve shipped over 7 million books to over 150 countries. We’ve done this in just eight years, and we’re just getting started.

Getting personalised books to all those millions of customers requires a multidisciplinary team. Our wonderful people have experience across editorial design, research, production, software engineering, marketing, e-commerce, data analysis, print-on-demand manufacturing, shipping… the list goes on.

This means that Wonderbly is a collaborative and creative place to work, with lots of opportunities for growth and development across a broad range of skills.

We’re based in London, where we have a gorgeous, light-filled studio for working together. But like many digital-first companies, we have a hybrid operating model, with many colleagues working from home and further afoot much of the time.

Our values

Wonderbly’s values were born from the three qualities at the heart of ‘Lost My Name’ - our original and best-selling personalised children’s book. These values are Courage, Curiosity and Kindness. And although they naturally have a child-friendly ring to them, these are deeply human values that we believe everyone should live by.

Courage means taking calculated risks and trying things that no one else would. It means setting audacious goals, seeing them through, and being willing to be wrong.

Curiosity means investing in learning, never losing sight of the ‘WHY’. Curiosity allows us to ask silly questions, explore our blind spots, and dip into other disciplines for inspiration.

Kindness is at the heart of our culture: it’s no coincidence that deep friendships form here every day. Kindness means making space for one another, inclusivity as standard, and clear, direct communication. It does not mean “good vibes only”: the kindest conversations are often the hardest.

Equal opportunities employer

Our team is committed to providing equal opportunities for employment regardless of race, religion or belief, ethnic origin, disability, family structure, socio-economic status, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis (it's the law, but it's also just the right thing to do).

If you have a disability, caring duties, or any other additional needs that require consideration, please let us know and we will do our best to accommodate them during the application process. 

To see more about our business and products, you can visit us at

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