Jelly Drops is a socially driven start-up focused on meeting the nutritional needs of people that struggle to maintain a regular diet. Inventor Lewis Hornby was first inspired to create the Jelly Drops product when his grandma Pat, who had dementia, was struggling to hydrate. The story resonated with people all over the world and our bright, fun and eye-catching brand went on to receive global press coverage and multiple awards. This incredible viral story led to large waiting lists in many territories leading to Jelly Drops’ UK launch in 2020, and the US in 2022.

We are now looking for a PR Manager to establish and develop a dedicated in-house PR function - building on the Jelly Drops story to date to find new ways to spread awareness of our unique and novel product. It is a unique opportunity for a passionate PR Manager as, supported by the wider team, you will lead on all aspects of campaigns and initiatives: from the top level strategizing and planning, to the day-to-day hands-on execution in order to increase brand awareness and earned media.

At Jelly Drops we are passionate about creating inclusive and stigma free products to help all across society, particularly those that are underserved by conventional products, such as the elderly and people living with dementia. You will join at an exciting time, helping to maximise the impact we have as we expand to Canada, the EU and beyond, while also working on amplifying new product launches and generating fresh campaigns to continuously grow the Jelly Drops brand.

Working Environment

• Friendly team & bright, airy office with the best views of London!
• Great location: close to the cafes and bars of Broadway Market

Requirements

Strategy & Relationships

• Lead on the strategy, day-to-day tactical execution and reporting of all PR initiatives, increasing brand awareness and earned media coverage
• Build and maintain strong media relationships with relevant national journalists, opinion leaders, industry influencers and more
• Work with Partnerships Manager to leverage external relationships with charities, organisations and external companies

Brand & Content

• Work with our founders to help shape brand voice, positioning and the Jelly Drops story to maximise exposure and understanding of a novel product in relevant consumer groups
• Develop and own the comms calendar, tying into key company moments, wider industry trends and seasonal events, as well as develop ad-hoc newsworthy strategic and creative ideas
• Craft compelling press releases, opinion pieces, profiles and other content. Develop pitches and work with media contacts to successfully secure articles, interviews and other coverage in relevant high exposure outlets and channels
• Creation of briefing documents for the CEO and necessary coaching for public speaking opportunities
• Work with Partnerships Manager to leverage external relationships with charities, organisations and external companies
• Work with the Marketing Manager to feed brand voice and stories into owned and paid media channels
• Ensure communications and brand positioning adhere to the legal requirements of a product of our nature

Campaigns

• Balance initiatives within the UK and US, while also leading on new country launches
• Monitor, measure, analyse and report on KPIs and results from campaigns, understanding results and seeking opportunities for continuous improvement
• Brief and manage supporting assets and content for campaigns, working with the Graphic Designer, Marketing Manager and external parties as required
• Alongside senior management, help define and manage budgets necessary for the successful implementation of campaigns

Skills

• Ability to both plan and manage, while also being hands-on in the day-to-day implementation
• Self-motivated with the ability to work autonomously, while effectively integrating with other team members
• Strong storytelling skills and creativity
• Confidence in relationship building and stakeholder management
• Experience in the use of tools and processes to discover and communicate with external contacts
• Flexible, adaptable working style with an ability to pivot and learn quickly
• High level of computer literacy and aptitude with relevant software packages
• Highly organised and methodical with a strong attention to detail and project management skills
• Good understanding of data and reporting
• Jelly Drops is an agile company, and this would suit someone who thrives in a friendly and supportive, yet fast-paced and ever-changing environment.

Experience

• Proven track record for independently planning and executing campaigns with tangible results
• Ideally in-house, within the health or wellness industries
• Wide ranging experience working across the breadth of the PR spectrum
• Contributing to defining and managing campaign budgets

Benefits

• Company events + Friday Drinks
• 25 days holiday plus Bank Holidays
• Employee stock purchase plan
• Wellbeing scheme
• Cycle to work scheme
• Enhanced maternity leave
• Enhanced paternity leave
• On-site parking