Molecule, a thriving health and wellness brand, is seeking a highly skilled and results-driven Freelance Growth Marketer. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy aimed at driving performance, growth, and customer acquisition for both our physical store and online sales.

Responsibilities:

• Develop a performance-driven marketing strategy tailored to Molecule's growth objectives, incorporating both online and offline channels.
• Execute the marketing strategy by implementing targeted campaigns, tracking performance metrics, and optimizing tactics to ensure continuous improvement.
• Enhance Molecule's brand positioning and messaging to resonate with the target audience, reflecting our core values and unique selling points.
• Identify and leverage new opportunities to expand Molecule's reach, develop partnerships, and increase customer engagement.
• Optimize conversion rate by analyzing user behavior, identifying bottlenecks, and implementing data-driven solutions.
• Stay up to date with industry trends, competitor analysis, and customer insights to inform strategic decision-making.

Requirements:

• Proven experience as a marketing strategist and growth marketing, preferably within the health and wellness industry.
• Demonstrable track record of developing successful marketing strategies that have driven business growth and customer acquisition.
• Proficient in utilizing performance metrics, analytics tools, and data-driven insights to inform decision-making and optimize marketing efforts.
• Strong understanding of marketing principles and the ability to craft compelling messaging that resonates with target audiences.
• Excellent execution skills with the ability to prioritize tasks, meet deadlines, and work independently.
• Creative mindset with a keen eye for design aesthetics and the ability to collaborate effectively with design teams.
• Familiarity with e-commerce platforms (shopify), digital marketing channels, and conversion rate optimization techniques.
• Strong communication skills, both written and verbal, to effectively convey marketing strategies and ideas to stakeholders.

To apply for this exciting freelance opportunity and contribute to the growth of Molecule, please submit your resume, a portfolio showcasing your previous work, and a brief outline of your proposed marketing strategy for Molecule's online sales. Applications without these elements will not be considered.