Your Mission

You are on a mission to bring real-time payments to hundreds of merchants. You will develop a systematic growth engine for generating demand:

• You'll amplify Volume presence by 10x, targeting individuals who align with our ICPs for maximum product exposure;
• You'll establish a reliable flow of qualified leads by effectively ushering ICPs through the sales funnel;
• Through these efforts, your work will generate hundreds of highly qualified leads;

What you will be doing

• You will establish a scalable and data-led Demand-Gen function from the ground up, poised for exponential growth with measurable results
• You'll be responsible for managing and allocating our marketing budget to ensure maximum return on investment (ROI)
• Your role includes providing the Sales/BD team with highly qualified leads that can be directly attributed to the Demand-Gen function's efforts
• Additionally, your work will drive the expansion of our social following and engagement. Collaborating with others, you will design and create compelling and irresistible media and content tailored to foster viral growth;
• You’ll focus on execution rather than getting deeply entangled in strategy intricacies. As a hands-on 'doer', you’ll take initiative, test ideas, and iterate as you progress