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Senior Marketing Manager Mat Cover at Dext

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  • London
  • fulltime
  • -
  • Who we are, what we do and why

    We are Dext - the world's leading provider of accounting & bookkeeping automation software. Our products improve the efficiency and financial data workflow processes of accountants, bookkeepers, and businesses globally. We are trusted by over 1 million SMBs worldwide. Our solutions embrace AI, machine learning and emerging technologies to advance and improve the accounting process for all, to make accounting more effortless.

    The Senior Marketing Manager will be responsible for designing multi-touch demand creation programs that leverage both inbound and outbound tactics focussed primarily on generating new business leads for Dext. This is a full-mix marketing role requiring you to have the ability to be both strategic and operational. This role works in partnership with multiple disciplines to drive demand, including sales, product marketing, marketing operations, digital marketing, brand and content, and regional marketing teams.

    The role - what you'll do:

    • Develop and execute a year long plan of measurable demand creation campaigns that drive revenue, primarily for new business.
    • Work with product marketing to select targets, build campaign themes, determine the tactical mix, design calls to action, and set measurement criteria.
    • Define common campaign structure and elements to be used across the business.
    • Assume responsibility for highly repeatable demand-related tasks used by all geographies
    • Build best practice assets and processes for inclusion in the marketing centre of excellence.
    • Interlock with regional field sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities.
    • Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing
    • Define the end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable.
    • Juggle multiple projects in a dynamic, high-pressure environment
    • Manage and adhere to budget

    Goals & Objectives

    short- increase sales, generate leads (or opportunities), acquire new customers, Improve awareness.

    medium- reduce churn & retain customers, increase brand awareness, provide common campaign framework for global markets

    long term- increase customer satisfaction, launch new products and initiatives, develop marketing centre for excellence.


    About you - what we are looking for:

    Below are our ideal requirements, but we hire on potential, not just on experience, and we know that some people are less likely to apply for a role if they don’t meet 100% of the criteria. At Dext we are committed to cultivating a diverse, inclusive and empowering culture, so please apply if you meet the majority of these competencies. You can read more about our Diversity & Inclusion commitments here

    Skills Requirements


    • 10 or more years of B2B demand creation experience.
    • Five or more years of B2B digital/inbound marketing, including integrated campaign planning and content strategy.
    • Building and managing a shared Demand Waterfall with sales, supporting sales to meet or exceed pipeline and revenue targets
    • Excellent and creative communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
    • Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs
    • History of budget management


    • Experience of demand generation in a high lead volume tech company.


    • Best practice use of marketing automation and CRM tools such as HubSpot and Salesforce.
    • Excellent PowerPoint and Excel skills
    • Experienced in proofreading and editing with a good eye for detail
    • Can help direct the content and creative required for demand creation
    • Ability to manage multiple projects in a fast-paced environment to agreed deadlines


    • Team player with cross-functional project leadership skills
    • Highly motivated individual who thrives in a fast paced team environment and is readily adaptable to changing market and organizational requirements
    • Thinks Big
    • Helps & inspires others
    • Customer, market and results driven
    • Process oriented.

    What you will be part of - our values, culture and behaviours:

    We are a highly ambitious, innovative, market-leading FinTech. We are a global, Private Equity backed business (HgCapital), but we have the dexterity and pace of a scale-up. We are uncompromising in our desire to achieve our best, day-in day-out, and we have three clear values which guide everything we do:

    Be Brave - Everyone in the company has a voice to challenge ideas and the status quo.

    Be Exceptional - We set high standards for ourselves. We aim to be exceptional at what we do.

    Be Together - We are one team. There is no such thing as individual success without team success.

    Our behaviours are how we practically live and breathe our values and are an essential part of life at Dext. Our behaviours guide us, and inform the way in which we communicate, collaborate and support each other. They are:

    Be Diverse, be Courageous, be Considerate, be Transparent, be Focused, be Accountable, and above all, be Dexterous!


    What we will give you - the perks:

    • A competitive salary;
    • Flexible working;
    • 25 days off plus bank holidays, volunteering days, summer hours and a day off the week of your birthday;
    • Employer-paid private medical insurance and health cash plan (Medicash - reloadable shopping cards, cinema ticket discounts, online discounts and more!);
    • Cycle to work scheme;
    • Access to the Learnably platform where you can spend your annual L&D allowance -;
    • Payroll giving;
    • Income protection;
    • Mental health support through Help@Hand.
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