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Search Engine Optimization (SEO) plays a crucial role in the success of any digital marketing strategy. In today's competitive online landscape, businesses need to ensure their websites are visible and easily discoverable by search engines and users alike. SEO encompasses a range of techniques and practices aimed at improving a website's organic search rankings, increasing its visibility, and driving targeted traffic.
This article will provide a comprehensive overview of SEO in digital marketing, exploring its importance, key components, optimization techniques, strategies, and the measurement of SEO success. By understanding the fundamentals of SEO, businesses can harness its power to enhance their online presence, attract qualified leads, and achieve long-term sustainable growth.
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