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B2B Growth Marketing Manager at AND Digital

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  • Edinburgh
  • fulltime
  • -
  • Company Overview

    AND Digital is on a mission to close the world’s digital skills gap, and we’re doing it by working with clients not just to deliver remarkable digital products, but to equip people with the skills to control their own digital futures. In just ten years, we’ve gone from startup to 1800 ANDis across 29 clubs in the UK, Netherlands and USA.

    To support our continued growth — we’re looking for a B2B Growth Marketing Manager to embed themself within the UK Marketing team, leading key prospect acquisition across the country and building strong stakeholder relationships with Client Partnership teams, Club Executives and Service Teams.

    Department Overview

    The UK Marketing Team is responsible for developing and executing all marketing programs across the UK to drive product awareness, demand generation and sales enablement.

    The team oversees all UK marketing activities for AND Digital’s portfolio, develops messaging and go-to-market strategy to generate new business, creates and drives marketing programs and campaigns aimed to generate leads and build brand awareness among target audiences.

    Job Description

    This is a hybrid role based in the United Kingdom with domestic travel (can vary from once per week to several times per month).

    We are looking for a dynamic Marketing Manager with proven experience developing and implementing (regional) marketing programs and strategies that drive demand and brand awareness. You will own the creation of campaigns and marketing material to target key industry verticals, generating case studies and acting as the key marketing contact for sales and partners.

    You will work closely with the UK Client Partnerships (CP) organisation, customers and partners to understand market and industry trends in the region and tailor marketing plans to grow business.

    What You'll Do:

    • Develop integrated marketing strategies that drive brand awareness, lead generation and lead nurturing for the UK market. This includes strategy and execution on vertical campaigns, webinars, case studies, advertising, associations, events and more.
    • Produce region-specific marketing content, collateral and presentations.
    • Serve as a key strategic contact and in-field support for the UK CP team and coordinate marketing requests and sales enablement activities. Understand and communicate regional needs and differences to the global functions team.
    • Work collaboratively across teams including marketing, content and brand, events, performance marketing and more.
    • Maintains UK marketing calendar, focused on new prospects.
    • Own reporting of all marketing activities by tracking key metrics and presenting these on a monthly basis to senior management

    Requirements

    Essential requirements:

    • B2B Marketing experience (ideally within technology and services industries)
    • 5+ Years experience creating, implementing and executing vertical marketing strategies
    • Bachelor of Marketing or related degree
    • Excellent written and verbal communication skills
    • A self-motivated, critical thinker with strong business acumen who can define, drive and deliver on objectives and is motivated to succeed
    • Effective problem-solver who is able to drive multiple projects at once
    • Strong attention to detail and project management skills
    • Strong analytical focus: ability to track ROI of marketing activities, analyse results and present findings in consistent manner to management
    • Experience in using marketing platforms (such as Salesforce, Hubspot, LinkedIn Sales Navigator) and demand generation tools (such as 6Sense, Demandbase or others)

    Nice to have:

    • A great collaborator, partner and role model, able to engage and inspire the people who can make your strategies a success
    • Proven experience in creating and implementing marketing campaigns via live events, digital advertising, webinars and social networking.
    • Proven experience in demand generation campaigns to build prospect lists
    • Confident and capable of developing and managing multiple marketing programmes simultaneously

    Benefits

    Why join AND Digital?

    We have three values: wonder, share, and delight. These values inform how we work with clients, and our culture: what it feels like to work for AND. We believe collaboration, ambition, curiosity and fun can drive innovation by creating a better environment for problem-solving.

    By joining AND, we’ll provide:

    • Opportunities to work on projects with big clients and the chance to produce meaningful work that makes a difference to people’s lives.
    • A “Blended Working” model, meaning you will be able to work in a range of locations from; your home, in your clubhouse, on a client, as well as just a change of scenery.
    • A dedicated career scrum team, designed to help you reach your career goals and develop the skills you need to be your best self.
    • An annual budget for training and upskilling, including allocated days off so you don’t have to study in your own free time.
    • Monthly and quarterly team socials - on us - ranging from after work drinks, to driving experience days with your fellow club members.
    • A safe environment for you to be yourself and challenge yourself.

    Benefits

    • 26 days holiday allowance + flexible bank holidays
    • 13 days per year for innovation or upskilling
    • 2 days per year for volunteering
    • Share scheme
    • A £1000 flexifund to use on a personalised list of benefits such Gym membership, Cycle to Work Scheme, Health, dental and optical cash plan
    • PLUS many more

    For a full list of benefits - click here

    Equal Opportunities Statement

    At AND Digital we embrace diversity and are committed to equal opportunities. We are actively recruiting for a diverse and inclusive workforce so want to ensure we do everything we can to support your application.

    We want you to feel safe and empowered to let us know if you require any adjustments to be made to your application or interview process so please speak to our recruitment team.

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