About

Heyu is a pioneering community-building app that helps users meet new people and build quality connections based on their unique preferences. Our goal is to combat loneliness globally by revolutionising how people connect. With a compelling prototype and brand identity already developed, we seek a passionate Marketing Co-Founder to lead our marketing and growth strategy.

The role

As the Marketing Co-Founder of Heyu, you will be responsible for driving our marketing strategy and building a brand that resonates with millions. You’ll work closely with the founding team to define and execute marketing initiatives that drive user acquisition, engagement, and brand loyalty. This role offers a unique opportunity to shape Heyu’s future from the ground up and have a tangible impact on our growth and success.

Responsibilities

• Develop and execute a comprehensive marketing strategy to drive user acquisition and engagement focused on building through network effects.
• Lead branding efforts, ensuring consistency across all platforms and materials.
• Manage social media channels and create campaigns that build a strong online presence.
• Oversee marketing content creation, including copy, graphics, and videos.
• Analyse user data and market trends to refine strategies and improve outcomes.
• Collaborate with the product team to ensure alignment between marketing efforts, product design, and development.
• Prepare for future investment rounds by creating a compelling narrative and growth plan.

Required skills

• Marketing strategy: Proven experience developing and executing marketing strategies that drive growth, particularly in digital and social media.
• Social media management: Proficiency in managing social media platforms, including content creation, advertising, and analytics.
• Collaborative leadership: Excellent communication skills and the ability to work closely with non-creative team members to align marketing goals. In time, this will translate to leading and training a marketing team.
• Startup mentality: A proactive, hands-on approach that can adapt quickly in a fast-paced startup environment.
• Analytical skills: Strong data analysis capabilities to track performance, optimise campaigns, and make data-driven decisions.

Preferred skills

• Previous startup experience: Experience as a marketing lead or co-founder in a startup, especially in launching and growing community or social apps.
• Branding expertise: An understanding of brand development and the ability to create a cohesive and engaging brand identity.
• Partnerships and PR: Experience building partnerships and managing public relations to increase brand visibility.
• Growth hacking: Familiarity with growth hacking techniques for rapid user acquisition and retention.

What we offer

• Making an impact: We’re a social impact venture driven by people. Our key metric is improving the well-being of our users so you can confidently say you’re making a difference.
• Equity ownership: A significant equity stake in Heyu, giving you a vested interest in the company’s success. We’re just starting out, so there is a massive opportunity for upside.
• Founding team role: Be part of the founding team, helping to shape the company’s culture, strategy, and long-term vision.
• Growth potential: The opportunity to lead the development and execution of Heyu’s marketing strategy to reach millions of people. We don’t expect you to be a perfect match, but we expect you to be committed to learning and growing together.
• Flexibility: The opportunity to work 100% remotely. Whether you’re in London or working from anywhere else in the world, your impact is what matters.

Why join Heyu?

This is a rare chance to join a promising startup at its inception and play a critical role in addressing the global issue of loneliness. If you’re passionate about community building, have the marketing expertise to scale our vision, and are excited by the prospect of equity ownership in a high-growth startup, we’d love to hear from you.

Miles and Nick, the team behind Heyu, have been friends for nearly a decade and started building the business two months ago. We currently balance full-time careers with 10-20 hours weekly dedicated to Heyu (evenings & weekends). We plan to transition to full-time roles once we secure investment. Miles covers vision, strategy, and operations, while Nick handles product design and user experience. We’re seeking three founding members: product development, branding and marketing, and data science.

As this is a Co-Founder role, compensation is equity-based, with cash compensation upon securing funding. We’re looking for someone as passionate about solving this problem as we are and committed to the journey for the next 5-10 years.

How to apply

Please send your CV, portfolio, and a brief note about why you’re interested in joining Heyu to Miles. Let’s build something meaningful together.

Location: Remote (HQ in London, UK)