Weboo Marketing Manager

at Weboo in London

Can you solve this problem:

Company X wants to launch a new product, their product is well suited to companies large and small who need to produce iPad applications cost effectively. Company X has begun using PPC, web, email, and social marketing but needs to generate leads, learn from their customers and optimise their channels. There are 4 options:

1. Run a retargeting campaign optimised for web site visitors who review the pricing and tour pages
2. Develop keyword-optimised blog posts that will drive additional organic search traffic and measure click throughs to the web site from the blog
3. Optimise the web site’s flow to reduce bounce and increase click throughs to the sign up page then experiment with different pricing strategies
4. Run a DM campaign that will target local businesses based on a list purchased from a market research company

If you understood the answers and answered anything except option 4 we would love to speak to you.

Weboo is looking for a marketing person that can:

  • Take responsibility for lead generation across marketing campaigns
  • Market our and clients product to businesses locally and globally
  • Run and optimise PPC/Display advertising
  • Optimise web sites via split testing
  • Maximise social media for marketing
  • Perform SEO
  • Write copy for marketing purposes
  • Understand how to make complex data simple for stake holders and clients
  • Work hard in return for an extremely competitive package

You will have experience in:

  • Global B2B digital marketing
  • Defining marketing processes
  • Generating online leads and building marketing lists
  • Running online campaigns
  • Creating and producing reports
  • Working within budgets
  • Using a CMS/WordPress and split testing systems
  • Google Analytics

Of course you must be bright, able to speak/write English fluently, and have at least 3 years experience in the field.

About Weboo: We are a 3 year old company in Shoreditch, London punching above our weight. We have a growing team and work with clients including Google, Marriott, Cancer Research UK, Thus, Demon and many more. We are also launching our own products to revolutionise how companies build and maintain apps on mobile and tablet devices.

Want to apply? Email hello@weboo.biz with your answer to the question, why you’re the right person for the job and your CV.

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Published at 09 Aug 2012
Expires on 31 Jul 2013

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