CMO - Chief Marketing Officer

at Solely Original in London

About us:
We are a fashion technology startup which allows women to design their own shoes, with an option to use our remote fitting service for the shoes to be made to fit. We challenge the fashion norm ''Beauty is pain'', therefore we've made it our mission to afford every woman the luxury of comfortable & beautiful shoes! Our shoes have been rated 5 star by The Telegraph and we've received editorial features by other major publications. Our achievement to date has come from very little marketing expense, but now we've just successfully raised our first round of investment and we are looking to scale our brand and bring on another CoFounder.

The role:
We're looking for someone with at least 5 years experience in digital marketing, with the ability to set out marketing & PR strategy and drive performance across PPC, SEO, display, social acquisition and other offline channels, as well as willing to roll up the sleeves and be hands on. Although a comprehensive marketing understanding is essential,the candidate is not required to be experienced in all areas straight away, but must have desire to learn and be a quick learner. This role will work with tech and product teams to establish our brand and refine user experience through website and landing page optimisation, prepare content digitally through social media, e-mail, and other channels to drive interest. The role also entails performance measurement of all marketing campaigns against goals (ROI and KPIs).
On top of the marketing duties the candidate must be flexible and adaptable in terms of responsibilities required.

Experience & skills required:
Experience in E-commerce
Strong, proven background in digital marketing and solid knowledge of website analytics tools
Experience in setting up and optimising Google Adword campaigns
Able to identify target audiences and devising campaigns that engage, inform and motivate
Copywriting ability to create contents for blogs and press release
Driven, creative and sociable
Start up experience is a bonus

Significant equity available.

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Published at 04 Jan 2017
Expires on 04 Mar 2017