Brand Representative

at Aduna in London


Aduna is an Africa-inspired health food brand and social business. Our mission is to bring you the natural vitality of Africa’s super-ingredients, while creating sustainable livelihoods for small-scale producers.

Our impact is achieved by creating demand for under-utilised natural products from small producers – starting with the nutrient-rich baobab fruit, moringa leaf and raw cacao, which we sell as superfood powders and raw energy bars.

Once we have created demand, we direct it to remote communities in rural Africa, connecting them directly to the global health food market and creating sustainable income through trade not aid.


The primary focus of the Aduna brand representative is to drive sales of Aduna products in key retail environments via sampling, selling and communicating benefits of Aduna’s range of superfood powders and energy bars to customers. You will be a credible product and brand expert and the friendly face representing Aduna at our key retailers including Whole Foods Market and Planet Organic as well as at a variety of consumer shows and exhibitions.


Host in-store demos in accordance with retailers’ demo guidelines
Drive sales of products during sessions in order to achieve daily sales targets
Create a vibrant customer experience at demo events to increase brand awareness and build customer loyalty
Provide product information using branded collateral including: nutritional benefits, origin, brand mission & usage suggestions
Build rapport with our retail stores’ staff and buyers, and seek opportunities to expand our general retail presence
Participate in relevant events for Aduna to showcase products


Previous experience or interest in sales, retail, health food or social enterprise


We are looking for someone with a keen interest in food and ideally with related sales experience. An enthusiastic manner is required and confidence in approaching people is essential. You must be reliable, punctual and organised with great oral communication skills.


Part time, flexible
Involves both weekends & weekdays
Basic salary


If you would like more information or to apply for the role please send us a copy of your CV with a covering e-mail to explain what you would bring to the role and why we should recruit you. Successful candidates will be invited to a brief exploratory meeting.

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Published at 23 Jan 2017
Expires on 31 Aug 2017