Growth Marketing Manager

at City Relay in London

(₤35000 - ₤40000 per year)

City Relay is a rapidly growing vacation rental company providing a irbnb management services based in London venturing also in property acquisition, development and management. We have grown massively the last years and looking forward we are aiming to be industry leaders soon. With our main office in the heart of vibrant Portobello market and a 24/7 Reception Desk for all our guest in Earls Court, you will be working in fast paced and vibrant role!

We are now looking for a motivated and bright person to join our team as Marketing and Business Development Manager who can help to accelerate our growth further.

Scope of the role:
● Oversee all marketing activities of City Relay
● Plan, develop, and execute online and offline marketing campaigns
● Monitor and report on the effectiveness of marketing campaigns
● Build City Relay’s brand into a well recognised brand in hospitality and property

Main responsibilities:
Implementing and building City Relay’s marketing strategy.
● Create innovative marketing campaigns in search for new leads.
● Marketing campaigns: Social, Email, Content, Referral, Display, Direct Marketing.
● Generate leads and efficiently keeping in regular contact with existing prospects.
● Engage our audience, look at innovative ways for us to reach our customers.
● Website Revamp & Implementation of tracking and analytics.
● Create a suite of content that should include:
■ Monthly Email newsletters.
■ Blogs.
■ Social media: Linkedin, Twitter, Instagram.
■ Offline Advertising: Magazine, Blog, Flyers, Street advertising.
● Analyse all marketing initiatives to gain ROI and report against financial targets.
● Keep current on emerging technology and trends, considering potential applications.
● Build a strong set of data to show effectiveness of campaigns and where to further
invest the marketing spend.

Person requirements:
● At least 3 to 5 years general marketing experience (startup experience desirable)
● Strong expertise in SEO, content marketing and PR
● Good knowledge of SEM, Display, and social media marketing
● Deep understanding of creating consistent and impactful brands
● Experience with e-mail marketing, and CRM is a plus
● Strong analytical skills (Google Analytics, Excel, SQL, etc.)
● Ability to think creatively and innovatively
● Self-driven, self-motivated, proactive - a hustler!
● Ability to prioritize and structure problems
● Willingness to go the extra mile

● Competitive salary depending on experience.
● 20% discount to all our services for friends and family.
● Exciting work in a unique industry.
● Opportunities of self-development, learning as much for the industry.
● A fun, relaxed and enjoying work environment in Central London.
● Supportive, friendly, multinational passionate young team.
● Social nights for team building.

City Relay Ltd. |

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Published at 07 Dec 2017
Expires on 21 Feb 2018

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