Sales and Direct Marketing Marketing Project Manager
at UENI Ltd in London
UENI (pronounced you-en-eye) was founded by two Harvard Business School graduates with the aim of giving small businesses access to high quality digital presence. Even today, the vast majority of local services business (e.g dentists, electricians, hairdressers) are still offline. In addition to cost, time and knowledge are the biggest reasons for slow penetration. To address this issue, UENI sends out “walkers” who gather extensive data on a business, including services and prices, and then pre-build their content so that the business owner does not have to. UENI’s sales agents then call these businesses, show their pre-built content and convert them.
For paid customers, UENI also creates a Google My Business page and social media presence. For businesses that do not have a physical presence (e.g. plumbers), UENI works with associations to ensure the quality and validity of the businesses. UENI focuses on breadth (cities over 100k people) and depth (high density coverage within a neighbourhood). Thus far, UENI has collected data on ~800k+ small businesses across 11 Western European countries in six major languages. They aim to reach the 1 million mark by the end of the year. UENI intends to maintain its pace of growth through continued expansion.
Reporting to the founders, the Sales and Direct Marketing Project Manager will drive marketing efforts across Europe to acquire small business customers. The successful candidate is a demonstrated experience in direct marketing in connection with sales and is looking for an outsized opportunity. This individual has in-depth knowledge of offline/online marketing, has commercially scaled an early stage business and knows what to expect from such a challenge. At UENI, the Sales and Direct Marketing Project Manager will assume both a strategic and a “hands on” approach, able to develop the plan whilst strongly involved with its execution. The successful candidate will use creativity and analytics to develop effective sales & marketing in line with company targets.
*Establish from the ground up all aspects of direct marketing: online (Email, sms, etc) and offline (snail mail) *Work alongside company founders to deliver aggressive customer acquisition and revenue targets *Coordinate with internal and external telesales teams, marketing, and product activities to drive acquisition *Help to build a B2B brand within the small business community in multiple European markets (and beyond) *Develop segmentation and customer insights to create personas and targeted campaigns *Build the sales & marketing lead funnel with shared goals and reporting *Optimise the signup funnel and drive inbound traffic for self-sign up
Your profile: *Strong academics, with an advanced degree in marketing or business preferred *5+ years of marketing / direct marketing experience, including 2 years in a team leadership role for a digital product (B2C or B2b) *Highly analytical, numerate, and technical: able to run the analysis required to drive decision making and know how to use the tools required *Exceptional leader with strong verbal and written communication and interpersonal skills *Experience working in a startup or high-growth environment *Strong and current knowledge of SEM, SEO, Social Media, Direct Marketing, Affiliates, PR *Creative and innovative bringing new ideas and new solutions *Strong, strategic thinker with the ability to drive the business strategy with a high tolerable for ambiguity *High energy and ambitious – you know what success looks like and how it is achieved *Experience with CRM systems and data visualisation tools *Experience with subscription business models is a big plus
The benefits: *Competitive salary *Attractive options package *Subsidised gym membership *Pension scheme *Generous employee referral scheme *Great working environment – fast-paced and learning-intensive culture *Top-tier peer group – an international team of high performers who love what they do *Camaraderie & team spirit – stocked kitchen, Friday beers, and regular office parties