Digital Marketing Manager

at Scriberia Ltd. in London

Scriberia are looking for a passionate, data-driven marketer to help build an inbound marketing funnel fit for our market-leading company. You need to be a confident B2B marketer, with a passion for visual communication, and an ability to share Scriberia’s unique service offering to clients from all sectors. In a studio full of artists, animators and writers, you’ll collaborate with our team to ensure that a steady stream of fresh on-brand content is engaging the right audiences, in the right places. You will be ready to build on our success in growing a valuable and engaged audience, converting traffic into new leads for all areas of the business, and nurturing those leads to conversion.

Responsibilities:

· Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including original animated and illustrated content, blog posts, whitepapers, ebooks, reports, webinars, etc.).

· Build and manage effective digital campaigns that increase our brand profile with our target audience.

· Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

· Manage and optimize our marketing automation and lead nurturing processes through email, content, and social channels.

· Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Requirements:

· BA/BS degree or equivalent work experience.

· Past experience and proven success in marketing for small businesses with big ideas.

· Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

· Able to think and work visually, with an understanding of the best ways to maximise the marketing value of visual content.

· Proficiency in marketing automation and CMS in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.

Email a CV, covering letter and salary expectations no later than February 22nd.

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Published at 07 Feb 2018
Expires on 22 Feb 2018