Marketing Manager

at TimeAway in London

(₤30000 - ₤45000 per year)

TimeAway is a travel company for the modern family. Our social impact business model aims to revolutionise the way holidays are bought and sold by creating a modern home-based business opportunity for mums, unlocking their entrepreneurial zeal. Our growing company signed up over 700 SuperMums in its first few months. Our SuperMums (and SuperDads!) are passionate about travel, and design incredible holidays based on their own experiences because, quite simply, mums know what's best for the family. We have a small, agile team who are constantly building innovative tools, enabling our SuperMums to leverage our platform and sell holidays amongst their networks. TimeAway is an early stage startup that has raised angel funding from travel industry executives and is currently raising its seed round.

We’re looking for an experienced Marketing Manager to join our team and take our MVP to market. Be part of an exciting travel startup that is backed by the former UK Managing Director of Thomas Cook.

The Company

Our value proposition is simple: “Enriching family holidays, tried and tested by like-minded mums”. We’re the first travel company in the world that is focussed on mums: the decision-maker in the family when it comes to family holidays. We’re targeting the 8 million UK mums to form a unique and defensible community dedicated to family travel. TimeAway is a marketplace where SuperMums sell family holidays based on their own experiences amongst their networks. We provide SuperMums with the technology to create, share and sell holiday experiences. Since the dot com boom there has been an incredible amount of innovation in travel, but the family market has been largely ignored. It’s time to shake things up.

The Role

We’re looking for an energetic Marketing Manager to join our small and growing team. In this role you will develop and implement our marketing strategy across all channels. The ideal candidate will have a solid understanding of traditional marketing methods, but will also have a growth hacking streak in them, constantly looking for ways to innovate and do things differently in order to gain an advantage. You will be highly involved in our team and its decision making, and you’ll have a lot of responsibility and autonomy from day one. Being part of a startup at this early stage, you will have the opportunity to influence and shape the direction of the company. You will need creativity and vision, but will also need to be heavily organised and goal-focused.


About You

Do you have an entrepreneurial spirit? Are you energised by challenges that stand in your way?
Are you a self-starter who enjoys a rapid pace and wants to make a difference?
Do you have the ability to work autonomously and be decisive?
Are you interested in the travel industry?
Are you passionate about creating new work opportunities for mums?

Your Responsibilities

Build, maintain and implement overall marketing plan which includes campaign pipeline, budget, growth targets, and campaign effectiveness tracking
Design and implement paid and organic marketing campaigns
Plan and execute strategic email marketing campaigns that drive engagement
Write content (website copy, blog posts, social media posts and newsletters)
Manage social media accounts
Find and engage within relevant online communities
Identify and manage strategic partnerships
Work with our frontend developer on creative marketing assets (display ads, emails, etc)
Ensure our messaging is consistent across all marketing assets
Work with the development team on generation and execution of growth hacking ideas
Interact with users and decipher their motivations
Measure, refine, optimise and report performance of all marketing activities and campaigns against set KPIs
Coordinate communications and PR strategy, including writing press releases
Manage marketing interns

Your Skills and Experiences

3+ years of marketing experience
2+ years of hands-on digital marketing experience (e.g. Adwords, email marketing, Facebook ads, etc.)
Experience working with analytics to ensure results-driven marketing
Proven track record running campaigns on multiple channels
Experience optimising acquisition channels
Excellent English writing and communication skills

Benefits

Become one of the early employees of TimeAway
Competitive salary packages and stock options
Think about all the holiday discounts!

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Published at 12 Feb 2018
Expires on 12 Apr 2018