Digital Marketing Executive

at Capital on Tap in London

Founded in 2012, Capital on Tap is on a mission to help small businesses thrive. To date, our platform has provided more than £400 million to over 40,000 businesses across the UK. That’s good enough to be named one of the fastest growing companies in the UK – Number 48 on the Sunday Times TechTrack 100.

What makes us different? We view ourselves as a technology company first, we just happen to be in finance. We have built a dynamic and vibrant culture where our employee’s opportunities for growth are as big as their ambitions. We also try not to take ourselves too seriously so we make sure our office is decked out with a pool table, shuffleboard, arcade machine, beer tap, and couple office dogs thrown in for good measure.

Who we are looking for

We are looking for an experienced Digital Marketing Executive to help transform our current online marketing efforts.

Role:
• Ownership of all current online activities – including PPC, SEO, Display and aggregators
• Manage online marketing budget – balancing cost efficiencies with increased lead generation
• Optimising customer acquisition cost and lifetime value of customers
• Plan, develop and deploy new digital campaigns and channels
• Create and optimise landing pages, communications and the onboarding journey.
• Responsible for all website content
• Plan and execute customer base interaction plan to increase lifetime value
• Monitoring conversion rates and optimising the ‘sales funnel’

Candidate profile:
• Must have min. 2 years’ experience in running PPC/SEO/Aggregator/Other channels
• Excellent knowledge and experience of Google and Facebook marketing channels
• Experience of planning marketing communications activities and knowledge of audience insights
• Strong analytical skills and using this approach to problem solving
• Comfortable in a fast-moving, rapidly changing environment
• Previous B2B marketing experience helpful

We also try not to take ourselves too seriously (all the time) so we make sure our office is decked out with a pool table, shuffleboard, arcade machine, and couple office dogs thrown in for good measure. In addition to a great environment in a buzzing location we also offer:
• A competitive salary
• An opportunity to grow and develop – we give every employee £1,000 a year to grow their skills outside the company
• Private healthcare
• 28 days paid holiday
• Travel card loan and/or cycle to work scheme

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Published at 14 Mar 2018
Expires on 30 Jun 2018


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