eCRM Lead

at PetsPyjamas in London

(₤20000 - ₤22000 per year)

Job Title: eCRM Lead
Duration: Full Time and Permanent
Department: Marketing
Location: Warehouse offices in Shoreditch, London EC2
Reporting to: Marketing Manager
Salary: £20-22k


Launched by the founders of toptable.com and passionate pet owners, PetsPyjamas is leading the exploding trend around pets as true family members and its growth has been rapid since launch in 2012. Today we are the number 1 pet-lifestyle website with an accessories marketplace listing over 10,000 items and an award-winning dog-friendly travel booking division featuring over 2,000 bookable, dog-friendly hotels, cottages and B&Bs.
We are looking for a creative, analytical & methodical graduate for a fantastic eCRM job opportunity! Our ideal candidate will bring bundles of energy and a proactive attitude and be eager to work in an agile, entrepreneurial environment. You’ll be keen to enter the startup world and enter your first role in a marketing team which will cover email marketing, CRM, loyalty programs, as well as content marketing. You’ll be given lots of training & mentoring - we are on the hunt for someone who can make the most of this opportunity, hit the ground running and be very willing to learn …. and LOVES DOGS!!
Roles and Responsibilities:

Managing the segmentation of the user database with an eCRM programme
Creating and executing the eCRM marketing plan
Measuring, reporting & analysing marketing campaigns using reporting tools and templates to present findings, learnings and results
Analyse email and push metrics including open rates, click-through rates, conversion, sharing insights and proposing recommendations with internal stakeholders for ongoing optimization
Compile, analyse, and deliver weekly retention campaign reports and insights to help improve future campaigns including the optimization of key metrics such as CTR, open rates, conversions, and weekly active users
Working closely with the creative team to ensure visuals and messaging are on brand and in line with the business objectives
Copywriting & content creation for all channels. Be the brand guardian, owning the tone of voice and ensuring consistency across all channels

Experience and skills required for this role:

Trend-setter and trend-spotter - you are always one step ahead
Analytical approach to data
Able to lead a project to completion
Not afraid to ask questions, but must always look for solutions
Self-starter, super multi-tasker and able to deliver results to deadlines
Have a real thirst for commercial marketing
Organised, practical and amazing attention to detail
Exceptional written English
Flexible and happy to roll up your sleeves

The people we love and who love us:
• Have a hands-on approach and are fast learners who love thinking on their feet
• Are flexible in approach and always go the extra mile
• Thrive on independence but adore collaboration
• Have tons of energy, enthusiasm and a ‘can do’ attitude – we break down walls!
• Have real eye for detail
• Have an entrepreneurial spirit with the ability to think outside the box
• Have a smile and ‘yes’ as default
• Love our brand and what pets bring to the world!

What we have to offer:
• A truly exciting and fast moving environment where you have an opportunity to really make your mark
• Opportunities to develop and grow and be coached/mentored by some of the best in the business
• Cool work space, great Shoreditch location
• One flexi-hour per week, come in early or late
• Lots of team social including prosecco Fridays
• A chance to bring your dog to work or indulge your love of pets!

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Published at 13 Jun 2018
Expires on 13 Aug 2018