Head of Acquisition Marketing

at Bombinate in London

(₤30000 - ₤40000 per year)

What you’ll do:

  • Be responsible to hit sales targets and entirely managing the marketing budget.
  • Build a cutting-edge, paid social and search marketing program at global scale, and develop a comprehensive SEO program.
  • Participate in the development of a long-term content strategy and develop campaign briefs.
  • Completely own and efficiently scale our paid search campaigns across Google Ads, Facebook Ads, and other marketing partners such as Criteo or affiliate softwares against ambitious CPA and ROAS goals.
  • Work with our brands, operations and engineering team members to coordinate marketing strategy.
  • Target relevant personas to maximise return on ad spend and customer lifetime value.

Who you are:

  • Prior high-growth startup, e-commerce, or agency experience for similar clients is strongly preferred. You preferably have 4-6 years of experience in PPC.
  • You are Google Search and Shopping Advertising qualified, or are able to demonstrate comparable knowledge.
  • You have a deep understanding of ad auction mechanics, campaign setup, ranking factors, and product feeds.
  • Moreover, you can effectively translate this into actionable steps for executives, technical, and non-technical team members.
  • You are very comfortable doing data analysis and visualization in Excel. You may have direct experience or exposure to other tools, such as Looker, Domo or Tableau.
  • You are very familiar with paid search tools at scale, such as AdWords Editor, FB Ads Manager, Criteo, affiliate marketing softwares, or Google Marketing Platform.
  • You have a working knowledge of technical SEO tools such as Screaming Frog, DeepCrawl, or Botify, Ahrefs and SEMrush.
  • You have a successful SEO project in your portfolio that demonstrates your ability to rank pages for competitive keywords, and which resulted in increased organic traffic and revenue.
  • You love to discover beautiful pieces (that’s a given).

You’ll love working at Bombinate because:

  • Competitive salary + equity, commensurate with experience
  • Great responsibilities at a high growth startup
  • Company outings
  • Annual international team trip

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Published at 06 Dec 2018
Expires on 06 Feb 2019

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