Product Marketer

at Snowplow Analytics in London

Product Marketer
Located in London or Remote (UTC +/- 2)

At Snowplow, we are on a mission to empower people to differentiate with data. We provide both the technology and services to enable our customers to not only take control of their data, but allow them to do amazing things with that control.

As part of that effort, we're changing the way that people do digital analytics by helping them move away from a one-size-fits-all mindset and enabling them to collect & own their data themselves.

The Opportunity:
Snowplow has seen significant growth over the last 12 months and we’re not looking to slow down in 2019. As part of our evolution, we’re now looking for our first Product Marketer to sit within our Growth function, reporting into our Growth Manager. You’ll work closely with both Product and Marketing to develop marketing materials and campaign initiatives related to our products and services to both win new business and service existing customers.

We’re an ambitious, enthusiastic team and are looking for someone to join us who wants to combine a mixture of creative thinking and technical expertise. While you ideally have experience in product marketing, we’re also excited to speak to individuals who have worked in product management or technical content writing who are interested in shifting career paths. We love people who aren’t afraid to tackle new challenges and are happy to work on whatever’s needed!

What you’ll be doing:
Conducting market analysis of our competitors’ products and writing detailed product comparison specs
Identifying target audiences and their needs, developing ideal customer profiles and determining how our product might be able to meet their needs
Developing messaging and content for our products that is educational, easy to understand and speaks clearly to our customer base
Collaborating on the go-to-market strategy and driving the content and positioning aspects from concept to launch
Working cross-functionally with Product, Marketing, Engineering, Sales and the wider company to support ongoing product adoption and GTM launches
Planning and executing successful product launches and ongoing marketing campaigns that serve to educate customers & prospects on the benefits of Snowplow
Writing informative blog posts on Snowplow’s latest product launches and case studies on our customers’ Snowplow use cases
Collaborating with the Product team to create content and campaigns that helps prospects and customers understand and utilise our products
Directly speaking to our customers to capture content for both messaging and cases studies
Educating the Sales function on our competitors, market trends, product positioning and new product features
Helping sales to develop content for webinars, presentations and competitive briefs

We’d love to hear from you if:
The idea of working for a growing startup excites you
You have a passion for marketing with 2+ years experience in a product marketing, product management or content role (technical understanding is a must)
Experience releasing products and services to new and existing markets
Outstanding written communications skills with ability to translate complex concepts and technology into simple and intuitive messaging
Acting as the bridge between Product and Marketing, you have an ability to collaborate and work cross-functionally with different teams
You are proactive and comfortable working under limited supervision and guidance, you don’t require hand-holding
Excellent time management, organisation and project prioritisation skills
Deep understanding of technical audiences within the market, you are able to communicate with engineers, analysts, PMs, CIOs and similar positions
You are adaptable and don’t mind working in an ambiguous, ever-changing environment
Experience developing and executing GTM plans for B2B companies in different vertical markets is a plus, though not required to succeed in this position

What you’ll get in return:
A competitive package based on experience, including share options
25 days of holiday a year (plus bank holidays)
MacBook or Dell XPS 13/15
Freedom to work wherever suits you best
Two fantastic company Away-Weeks in a different European city each year (last one was in Madrid in November 2018)
Work alongside a supportive and talented team
Grow and develop in a fast-moving, collaborative organisation
Enjoy fun events in and around London organised by our Cultural Work Committee
Learn to code or improve your existing skills with our Software Development Guild
Convenient location in central London (Shoreditch)
Continuous supply of Pact coffee and healthy snacks

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Published at 14 Jan 2019
Expires on 14 Mar 2019

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