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  • London
  • fulltime
Team: Operations/Commercial reporting to COO
Location: Nairobi, Kenya (other locations also considered)
Languages Required: English
Salary: Depending on experience with a generous share options package

Wefarm is the world’s largest knowledge network and marketplace for small-scale farmers. Using Wefarm they can share and access vital info, products and services without needing any access to the internet.

Since our launch in 2015 we have grown to have 1.3 million farmers using Wefarm who share more than 1.5 million Qs & As a month (that’s about 1 every second!). Wefarm has raised investment from some of the world’s leading VCs, including True Ventures in Silicon Valley, and looking to add to our world class team that’s based in London, Nairobi, Kampala and Dar-es-Salaam.

Small-scale agriculture is the biggest industry on earth, with more than a billion farmers globally supplying 80% of the world's food and commodities, yet remaining digitally unconnected. No one has built a platform for this… until Wefarm. Join us and be a part of our mission to build an ecosystem for global agriculture with the farmer in the centre!

The role

The VP Africa will be responsible for operating and growing Wefarm in Africa. The ideal candidate for this role will take our proven growth model, apply his/her own experience, acumen, and expertise, tailor the strategy to the country-specific contexts, and implement it. The candidate will also be responsible for managing all day-to-day, in-country activities and operations while embodying our company values.

The ideal candidate for this role would have a strong track-record in setting-up and growing operations, managing people & resources, and achieving strategic business objectives. They must demonstrate leadership skill and a passion for Wefarm’s vision. Being comfortable & thriving in the agile, fast-moving start-up environment will be essential to the success of this role.

This is a truly unique opportunity to personally establish a stronger foothold in global technology and agriculture with an award-winning, high-growth startup. An effective candidate will ultimately play a role in improving the lives of millions of farmers.

Key responsibilities

- Provide regional leadership for the existing Kenyan, Uganda and Tanzania teams, with the role based out of Nairobi.
- Establish and run the day-to-day operations in Africa, ensuring global coordination (including local set-up, managing budgets, contractors, staff, and more)
- Work closely with our Global HQ in London to launch Wefarm in new African markets in line with company standards and brand voice
- Hire top-level talent that aligns with the Wefarm culture and start-up mentality;
- Help position Wefarm for success within the African ICT and agricultural ecosystems; including government, innovation, farming organisations, etc;
- Leverage networks and establish strategic partnerships and have a strong commercial skillset
- Execute projects to a high standard and manage suppliers to do so too
- Finding new ways to grow our farmers’ network and reach more rural communities


- 10+ years of large-scale project management experience; must demonstrate successful planning, budgeting, overseeing, and documenting;
- 10+ years experience managing teams, especially geographically dispersed field contractors and staff;
- Experience in building strong relationships with senior executives, partners, media outlets, mobile networks, etc, to meet business objectives
- Commercial experience, ideally gained in a high growth, ‘marketplace’ style business
- Understanding startup realities with the motivation and resourcefulness to help us scale
- Passion for Wefarm’s vision and product possibilities

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