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Content Manager
at Lantum

go back to Manager Jobs
  • London
  • fulltime

Description

LANTUM IS ON A MISSION TO SAVE THE NHS £1BN.

Our platform uses advanced technology to better support healthcare organisations to manage their workforce as well as connect them with a large network of thousands of healthcare professionals who can find additional work on flexible terms.

Since launch, we have saved over £22 million for the NHS and enabled over 5 million patients to be seen. We have strong growth, supportive VC backers and a talented team of over 60 passionate people, committed to positively impact our users’ lives.

In 2018, Lantum won the Amazon Web Services Digital Business of the Year Award, Digital Entrepreneur Award for Digital Innovation in the Public Sector, General Practice Awards for Digital Solution Provider of the Year and more. We’ve been featured in the Telegraph, City AM, The Times, Health Investor, Harper’s Bazaar, New Statesman amongst other industry and national publications.

About the role

We’re a dynamic business with big growth plans, and our product and positioning need to evolve to reflect this. The Content Manager will play a pivotal role in the planning, creating, and sharing of valuable content to attract new healthcare professionals and providers; convert them into loyal customers, whilst retaining our current customers and turning them into advocates.

Responsibilities

  • Devise internal and external communication strategy with Head of Marketing
  • Planning and creation of marketing copy and collateral, designed for multi-channel distribution, aligned to business goals and audience segmentation. This may include working with external freelancers as required.
  • Social monitoring and community engagement through Lantum’s social media channels (Twitter, Facebook, LinkedIn).
  • Ensure Lantum’s tone of voice is consistent across all our channels and business units, including web, app, emails, ads, direct mail, social, slide decks and PR
  • Effective stakeholder management and collection and implementation of feedback
  • Source testimonials and stories for existing customers for case studies and social proof to be used in marketing collateral
  • Measure and report on the role of content marketing in driving Marketing KPIs

Requirements

Are you an excellent writer and keen content marketer who can create engaging content? If yes, read on!

To be successful in this role, you’ll ideally need to have/be...

  • A proven track record in creating engaging B2B copy and collateral
  • Experience in B2B content planning to service multiple audiences at different stages in the customer journey
  • An outcome driven mindset that helps you plan and prioritise effectively
  • An editorial mindset that seeks to understand what our audiences consume and how to create content that they will find interesting and valuable
  • The ability to condense complex and dry concepts into engaging and persuasive copy
  • A resilient team player who actively seeks and cherishes feedback as part of the development process. The ability to bounce back in the face of constructive feedback
  • An understanding of basic SEO required to optimise web copy and drive traffic
  • A close eye for detail (a spelling and grammar nerd!)
  • Any experience of writing within the healthcare space is a bonus

Benefits

Not only do we offer a competitive salary, but here at Lantum we are committed to our employees professional and personal development.

Our benefits and perks package comprises of:

  • Health Shield cash plan
  • Pension (up to 4% matching)
  • Season ticket loan
  • 25 days of annual leave and an extra day off for your birthday
  • Cycle to work scheme
  • Daily snacks and Friday drinks

Diversity promise

We believe that a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or your secret aversion to cucumber water. All you need is a passion and a desire to be part of our mission.


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