What help do we need?
We are looking for support in coming up with a new name for our social enterprise aiming to support the 5 million people in the UK who are currently juggling work and looking after a loved one.
We’ve tried with not much success to come up with a great new name ourselves, and realised it is super hard and we need the help and guidance from people who actually know what they are doing!
We also would need support in coming up with branding for the new name, but this will be a seperate part 2.
What do we already have in place?
We have documentation describing who we are, our aims, background, our brand personalities and values, and a list of names and concepts that we have explored so far. We can provide this to you!
Who are we?
We provide carers with access to a network of experts. Carers will reach out to us via a chat, and we will triage to the most appropriate expert (for example, GPs, psychiatrists, occupational therapists, HR experts, other carers, social services and benefits advisors) to answer their query.
We aim to address 2 of the biggest challenges that we heard about in our user research with carers:
- Finding personalised and trustworthy information: Information available online is usually overwhelming, confusing and conflicting. People want information that is trustworthy and relevant and useful to their specific situation.
- Carers feel alone, unsupported and overlooked: Many carers never consciously made the decision to become a carer, and were thrown into the situation. It can often be a thankless task with little recognition. The formal support offered by the health and social care system is heavily skewed towards the cared-for, and any carer specific support through carer centres open 9-5 during the week is often inaccessible to working carers.