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CRM Executive
at Popsa

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  • London
  • fulltime

Confirmed - The role is still hiring despite coronavirus

Popsa is looking for a CRM Executive for our Soho HQ in  London.

About Popsa

Founded in 2016, at Popsa we help people relive and share their experiences by making their best photos accessible again. Millions of people have vast collections of photos on their phones but they hardly ever explore them.

Starting with print, but then going beyond, our goal is to help people tell and share the story of their life irrespective of their eye for design or their technical abilities.

We are developing applied Machine Learning pipelines to automatically select sentimental photos, filter out inappropriate content, and design them into beautiful products such as photobooks and journals, without investing time or effort.

Our approach has already reduced a multi-hour process with the market incumbents, to an average of just a few minutes in our mobile apps.

But we want to go much further. Our plan is to cut the time required to zero. This potentially monetises vast amounts of previously inaccessible user-content for the first time, and will allow us to start offering smart subscription services that automatically catalog the best bits of your life. 

We currently operate in 12 languages and ship to 50 countries around the world, and our rapid growth has successfully helped us secure £7million in investment that will see us grow to 50+ people with a worldwide reach by the end of 2020.

The Role

Popsa is the publisher of your life stories, so the personalised products we create have huge emotional attachment. They are made for 50th birthday parties, to capture a new baby’s first year, or a fitting way to remember the holiday of a lifetime. Life’s great milestones, shared celebrations, but also the smaller moments in life.

As CRM Executive, this gives you an exciting opportunity to work on our campaigns across a variety of countries and audiences, products and occasions. We are looking for someone to join that has a passion for marketing and enjoys working with data to help grow our repeat customer base across Europe and the US.

Your daily responsibilites could include...

  • Brainstorming new ideas for email campaigns and A/B tests with the Marketing & Creative Teams
  • Ensuring CRM campaigns are clearly briefed to the Creative Team
  • End to end campaign execution; building, testing & sending email marketing campaigns in Leanplum (our mobile engagement platform)
  • Identifying and building customer segments
  • Analysing data from our CRM and analytics platforms, reporting back on results in weekly/monthly meetings
  • Supporting the Head of CRM with optimising drip campaigns and executing push/direct mail campaigns


  • 2+ years’ experience in a marketing role
  • Experience using an ESP/CRM system to create and send B2C email campaigns
  • Understand email marketing best practice
  • Comfortable with analysing data, problem solving and making decisions
  • Strong time management and communication skills

Desirable skills (but not essential)

  • Knowledge of HTML & CSS
  • Experience using an analytics tool
  • Knowledge of German/French market


  • Salary is negotiable and dependent on level of skill and experience; feel free to be honest and state a reasonable remuneration level.
  • 20 days holiday plus bank holidays and we close the office for the Christmas break
  • Equity options
  • Training budget for conferences and courses
  • Diverse, collaborative and supportive environment
  • Regular board-game nights
  • Fresh fruit, good coffee and the occasional social event on us

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