Pasta Evangelists is one of the fastest growing VC-backed companies in the UK.
Pasta Evangelists is a food-tech business that is disrupting the fresh pasta and sauces category with an omnichannel distribution strategy; through an online DTC offer at pastaevangelists.com, "dark kitchens" across London providing cooked pastas through Deliveroo and UberEats, and a retail presence with Harrods, Marks & Spencer, Amazon and Ocado.
We have grown 500x in the past 3 years and have experienced a further surge since Q1 2020, we are currently shipping more than 100,000 pasta meals, per month, across the UK.
You have been working in ecommerce for a number of years, with experience in website optimisation and driving retention
Ideally you have worked in a consumer-facing digital business, that have subscription & retention at its core.
You are analytical, data-driven, and use off-the-shelf tools to measure website performance
You are able to both manage external development teams, as well as make changes yourself.
You understand best-in-class online ecommerce practices. having worked in the space for a number of years
You are comfortable ''working in the grey'' - as a growth startup, sometimes we're a little bit rough around the edges or don't yet have the right system, solution or process in place: you see this as an opportunity, and have a positive, solutions-focussed outlook. Where plan A fails, you've already thought about a plan B
What you will do
Reporting to the CEO and working closely with our CTO and CMO to make our ecommerce experience best-in-class.
Creation and adoption of a website vision & strategy. Embedding methodology for cross-functional project prioritisation. Ongoing management of a prioritised product backlog of user stories
You will be responsible for two main KPIs of the business - Conversion Rates and Retention, as well as monitoring of other cross-business metrics & KPIs (CAC, AOV, conversion, churn/retention, LTV, CS contact time/reasons for contact etc.). Projects initiated and success criteria driven by these metrics. Leadership discussion on OKRs for first 100 days
You will be focussed on funnel and CVR optimisation - customer journey audit and recommendations split between quick wins and longer-term goals based on feasibility and value (to feed into product roadmap) - New customer journeys, subscription/account management, CRM, cancellation flow, cancelled/paused customer journey, customer services, delivery, etc.
Definition of long term ecom platform strategy - in-house devs, hybrid or outsourced model. Evaluation and proposal on how to proceed, and subsequent managemen
Improve page speeds & performance, particularly on mobile
Analysis of customer cohorts/segments and creation of user personas
Analysis of drop-off data by page device/geography/browser/demographics using analytics tool, and implement changes to optimise
Subscription management UI & Cancellation flow and root cause analysis
Personalised CRM based on subscription, order history and business logic
What we can offer
Key role in management team, reporting to CEO, with presence on management board, and frequent interaction with Board of Directors and key shareholders
Regular team socials and pasta tastings, as well as occasional trips to ''il bel paese''...
Pro-rated 25 days of paid annual leave (plus bank holidays)
Competitive salary & potential equity package for the right candidate
Please apply with:
A copy of your CV, and linkedin profile
A short cover letter (2 paragraphs) noting why you're interested in the Head of Product role in Pasta Evangelists, as well as the key successes in your career to date