We are revolutionising how parents feed cats by bringing to market fresh, personalised and species appropriate nutrition. Global cat food spend is a $34 billion market and the fastest growing segment within pet food. $8BN premium spend and increasing 1 percentage point year-on-year; driven by both the humanisation of pets and owners' own desire for fresh, all-natural foods.
Despite the rise of fresh pet food particularly in the US, where the concept is well proven by NomNomNow, Farmer's Dog and MyOllie, cats have been left behind by new entrants. This is nothing new - cats continue to be the industry underdog as legacy FMCG companies have never formulated cat food for cats as obligate carnivores despite it being an absolute biological necessity.
WHO WE ARE
We have launched a world leading personalised nutrition and wellness brand for cats and their parents.
We are doing this through world-leading expertise (including leveraging the best US expertise available), using technology for in-house production and personalisation, to offer the best possible food, and in time will make it accessible and affordable for every cat and parent. Our brand celebrates cats as companions at the heart of the home, and while we are laser focused on our core food proposition, we are building a one-stop club for cat parents.
We're at the start of a very exciting journey. After spending 12 months developing our concept and product, we launched in January 2020 and our early customers love us (check out our TrustPilot and Facebook pages). We are backed by some of London’s best VCs and angels and are now looking to scale up - fast.
We are looking for a growth manager to lead our growth experimentation roadmap, working with our top-class CGO. This involves:
- Developing new sources of acquisition: Experiment in order to prove out with new channels prior to scaling: e.g. Affiliates, Partnerships, DM.
- Building out and optimising our referral platform
- Conversion optimisation: Working closely with our engineers whilst utilising our datasets (customer surveys, GA etc), to develop our CRO roadmap
- Proposition Development: Using insights to develop our trial product to maximise conversion
WHO YOU ARE
+ Top decile performer
+ Previous Growth / Marketing role at a fast paced start up
+ Data first: Obsessed with identifying signals across noise in order to confidently experiment (Wiz at GSheets, SQL proficient)
+ Previous use of growth frameworks (AARRR / Reforge) and hands-on execution
+ You’ve got hustle and are made of grit - to get stuff done
+ Integrity, transparency and directness are non-negotiable values to you
+ You want to get in on something on day one - to change, create and build something
WHAT WE OFFER
+ Career defining opportunity to take a validated early-stage business and scale fast.
+ Opportunity to build experience across a range of channels and put growth frameworks into practice.
+ Competitive salary and meaningful equity
+ No egos and a small close-knit team